3 Data Strategies to Empower your Go-to-Market Motion and Fuel Growth in 2022

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Learn how top brands are thinking about - and pivoting - their "Data Strategies" for 2022, with tips and tactics to improve your org's data quality today!

Data C-suites from Western Union, Baker Hughes and Validity unite on this roundtable discussion to talk about data strategies, 2022 planning, and the methods they use to maintain high-quality, trustworthy CRM data that fuels growth and enables world-class customer experiences.


  • How to overcome the top data problems facing Marketing, Sales, and Operations teams today
  • The most important data lessons learned from 2021, and how leading brands will likely pivot their data strategies in 2022
  • How to diagnose and improve your data quality and data performance to enable world-class go-to-market motions



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