The ESP migration process is one of the biggest risks an email program can face.
When done right, making the switch leads to better deliverability rates, tighter security, and more revenue from the email channel. When done wrong, senders face loss of productivity, deliverability issues, and tarnished customer relationships.
Thinking about making a move? In this episode of Inbox Insiders, Email Strategist Veronica Kyle gave senders a roadmap to excel during their next ESP migration.
Watch on-demand for details on:
- How to know when it’s time to migrate ESPs
- Tips to find the right ESP vendor
- Strategies senders can use to make sure their migration is a success
- Common migration pitfalls to avoid