Acquiring and Retaining Customers – A Shared Responsibility for Growth

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Chris Hyde and Guy Hanson to discuss how a successful CRM implementation plays a critical role in the acquisition and retention of customers.

With an introduction from Salesforce Ben and insights by Lucy Mazalon from The Drip, the team will discuss how three inseparable principles must be considered by every organisation: adoption, data quality, and productivity.

You will gain deep insights from research on both industry and customer data, why the above principles matter so much, and how they must proliferate through any organisation looking for growth.

What you’ll learn:

  • Why CRM adoption is critical to your business growth
  • How adoption is directly linked to data quality
  • How shared responsibility drives productivity and ROI

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time