Acquiring and Retaining Customers – A Shared Responsibility for Growth

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Chris Hyde and Guy Hanson to discuss how a successful CRM implementation plays a critical role in the acquisition and retention of customers.

With an introduction from Salesforce Ben and insights by Lucy Mazalon from The Drip, the team will discuss how three inseparable principles must be considered by every organisation: adoption, data quality, and productivity.

You will gain deep insights from research on both industry and customer data, why the above principles matter so much, and how they must proliferate through any organisation looking for growth.

What you’ll learn:

  • Why CRM adoption is critical to your business growth
  • How adoption is directly linked to data quality
  • How shared responsibility drives productivity and ROI



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