State of Email, Ep. 30: Industry Events

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The ongoing quest for greater relevance, stronger engagement, and enhanced ROI means email is innovating at a ferocious pace. As marketers, it’s hard to keep up!

That’s why this edition of State of Email Live is dedicated to bringing you up to speed on the latest happenings in the world of email.

First, Tom Bartel from Validity joins Red Sift’s Chuck Swenberg to discuss their observations about protecting consumers from bots, malware, spam, and other online exploitation. You’ll also get a sneak peek into an exciting new collaboration between Validity and Red Sift that will provide businesses with crucial new intelligence in the fight against online fraud.

Then, Guy Hanson from Validity reviews eTail West 2022—the ecommerce & omnichannel retail conference in Palm Springs—alongside Hickory Farms’ Jen Partin. They will discuss talking points from their eTail case study session and share current trends in the world of retail. Plus, Jen will reveal top tips for success from her best-in-class retail email program.

You will learn:

  • What the latest online threats look like and how to combat them
  • The latest retail marketing trends and technologies
  • How to drive more revenue from your email program
  • Whether Apple MPP is contributing to negative subscriber engagement

This webinar also features the latest in email trends, global KPIs, and an update on Apple MPP adoption, presented by Danielle Gallant. Don’t miss it!



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