Data doesn’t have to be a dirty word. So says Guy Hanson, Validity’s VP of Customer Engagement.
Join Guy, along with Tunc Bolluk, VP of APAC, and Andrew Fragias, Customer Success Manager (as well as Salesforce Certified Admin and a Salesforce Trailblazer Community Answer Leader), to discusses the role of data across a business, and the growing importance of data quality in your CRM.
They spend time discussing:
- The 3Cs of data quality: Compliance, Correctness and Completeness
- What you can do today to improve the quality of your CRM data for better performance
- The financial benefits of getting it right, and the opportunity costs from getting it wrong