It’s the age-old email challenge – sending more messages that are less effective, or less messages that are more effective.
Which is better, and how do you get key stakeholders aligned?
In this recorded episode of State of Email, Matt Lloyd from Global Hotels Alliance, who is a big fan of the latter, explained exactly how he manages it. We covered:
- Effective lifecycle automation journeys
- The best personalization technology
- The key role of great visualization
- The right time to send fewer emails to engaged customers
- The critical nature of deliverability
and much more!
We were also joined by Julie Stuck who reviewed the very latest global deliverability KPIs, and how they trended in the run-up to the all-important peak sale season of that year.
