The Importance of Data Across the Customer Lifecycle: How to Ensure Your Data Helps You Cultivate Engagement Throughout the Funnel

Presented on the Demand Gen Report - B2B Campaign Optimization Series Webinar

In this session, Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, lay out the customer journey from intent to advocacy and explore the tactics and tools that leading B2B teams are leveraging at each stage of the funnel to deliver exceptional customer experiences and eliminate the impact of bad data.

Watch for insights and strategies on the following (and more!):

  • What the root causes of bad data are and how it’s impacting your marketing campaigns
  • How to address and repair bad data at the source, before it cascades through your database
  • Five tactical plays you can run as part of your account-based marketing strategy to create frictionless customer experiences across your entire sales, marketing and customer service funnel

Presented on the Demand Gen Report B2B Campaign Optimization Series webinar, this is a must-watch for any sales, marketing and operations leader interested in creating effective data management workflows and best-in-class engagement strategies in a digital-first world.



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