In this session, Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, lay out the customer journey from intent to advocacy and explore the tactics and tools that leading B2B teams are leveraging at each stage of the funnel to deliver exceptional customer experiences and eliminate the impact of bad data.
Watch for insights and strategies on the following (and more!):
Presented on the Demand Gen Report B2B Campaign Optimization Series webinar, this is a must-watch for any sales, marketing and operations leader interested in creating effective data management workflows and best-in-class engagement strategies in a digital-first world.