The Importance of Data Across the Customer Lifecycle: How to Ensure Your Data Helps You Cultivate Engagement Throughout the Funnel

Presented on the Demand Gen Report - B2B Campaign Optimization Series Webinar

In this session, Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, lay out the customer journey from intent to advocacy and explore the tactics and tools that leading B2B teams are leveraging at each stage of the funnel to deliver exceptional customer experiences and eliminate the impact of bad data.

Watch for insights and strategies on the following (and more!):

  • What the root causes of bad data are and how it’s impacting your marketing campaigns
  • How to address and repair bad data at the source, before it cascades through your database
  • Five tactical plays you can run as part of your account-based marketing strategy to create frictionless customer experiences across your entire sales, marketing and customer service funnel

Presented on the Demand Gen Report B2B Campaign Optimization Series webinar, this is a must-watch for any sales, marketing and operations leader interested in creating effective data management workflows and best-in-class engagement strategies in a digital-first world.

Popular resources

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time