Event

Prepping your CRM for Artificial Intelligence: Why AI Initiatives Fail & How to Lay the Foundation for Data Success

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Learn how to prep your CRM for AI, eliminate "data bias", and establish a foundational data management program that informs accurate, unbiased business insights.

Welcome to the age of Big Data. With over 1.145 trillion MB of data created every day, go-to-market teams like yours have more information and resources at their fingertips than ever before.

But in a world of so much data – and with the evolution and explosion of Artificial Intelligence transforming the way businesses use that data – how can you ensure the information you’re collecting is fueling accurate, unbiased business insights? And what steps can you take – today – to improve your organization’s CRM data management processes to prepare for the future of AI and set your go-to-market teams up for success?

WATCH ON-DEMAND to hear from Guy Hanson, Vice President of Customer Engagement at Validity, as he breaks down the current state of CRM Data Quality and outlines the strategies you need to stay ahead.

You will learn:

  • What AI is (and is not), and the applications to the world of CRM
  • Why poor data is the top reason AI initiatives fail, and how to build a foundational data management process to get your CRM data in order
  • The inherent risks of “data bias”, and how to establish a data governance program that not only meets ethical (and regulatory) standards, but also informs accurate, unbiased business insights

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features