Learn how to use Everest by Validity to solve today's most pressing email marketing challenges.
For digital marketers, 2021 has been a rollercoaster ride with industry developments like Apple’s release of iOS15 and Mail Privacy Protection (MPP) fundamentally changing the ways we can – or cannot – track and measure the engagement of our audience.
Now, with global email volumes continuing to skyrocket towards a “new normal” and competition for attention in the inbox at an all-time high, what are leading brands doing to stand apart, innovate their email programs, and plan for continued growth heading into 2022?
WATCH ON DEMAND to see for yourself how Everest by Validity can help you manage and optimize your email marketing campaigns and improve email program results.
You will learn:
- The top challenges facing email marketing organizations today, and how recent industry changes have impacted your ability to connect with subscribers
- What metrics (besides Opens and Clicks) top brands are using to measure email campaign success
- How to meet (and exceed) subscriber expectations for tailored, relevant messages with new data points and engagement metrics
- How to scale your email marketing efforts faster with automated alerts and workflows