Advanced Email Marketing: 3 Do’s and Don’ts to Dominate the Inbox

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The world of digital marketing changes by the day. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are too often left on the back burner. That’s despite the fact that email marketing still yields a 36:1 ROI (according to the Data & Marketing Association’s Marketer Email Tracker report).

WATCH ON-DEMAND to hear from Rachael Stauffer and Megan Farquharson, two Email Strategists from Validity, as they lay out 3 tactical ways you can improve engagement with your sending strategies, update your tech process, and give your email program the facelift it deserves.

You will learn how to:

  • Deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals
  • “Level Up” your email creative strategy by leveraging machine learning and AI
  • Measure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics



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