Webinar

Advanced Email Marketing: 3 Do’s and Don’ts to Dominate the Inbox

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The world of digital marketing changes by the day. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are too often left on the back burner. That’s despite the fact that email marketing still yields a 36:1 ROI (according to the Data & Marketing Association’s Marketer Email Tracker report).

WATCH ON-DEMAND to hear from Rachael Stauffer and Megan Farquharson, two Email Strategists from Validity, as they lay out 3 tactical ways you can improve engagement with your sending strategies, update your tech process, and give your email program the facelift it deserves.

You will learn how to:

  • Deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals
  • “Level Up” your email creative strategy by leveraging machine learning and AI
  • Measure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features