Email remains the most relied upon channel for many brands (72%) across the customer journey but are marketers and consumers really aligned?
The pandemic has created major changes in the way consumers engage with their marketing emails. Senders have responded, but how well have they responded to increased needs for useful information and a more personal touch? Sponsored by Validity, the Marketer Email Tracker highlights critical gaps that have developed in businesses’ understanding of their customers when the key data to help respond to these changes is not available.
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