While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers are not confident in their ability to calculate this important metric, and even for those who are, failure to consider all dimensions of ROI can result in negative consequences for program value and future investment.
On this State of Email Live, Hobson & Company’s Tammy Klein walks us through brand-new research on this topic, and Walgreens’ Melissa Dallek shares her experience with ROI. You’ll learn:
- Why the email channel generates such phenomenal ROI
- The main challenges that erode email ROI
- The full range of factors to consider to accurately calculate email ROI
- How a 20M emails per month program can generate an additional $1M in program value
Hosted and moderated by Guy Hanson, this webinar also features the latest in email data trends, presented by Danielle Gallant. Join us for another info-packed hour.