State of Email Live, Ep. 8: RentPath and Trendline Interactive

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host Guy Hanson welcomed Shanna Thompson, email marketing manager at RentPath. Shanna provided a clear look at how RentPath, a website designed to match potential renters with their dream homes, pivoted in the face of adversity brought on by quarantine and stay-home orders. Joined by Chris Arrendale of Trendline Interactive, a full-service marketing agency, they provided examples of email strategy changes (plus data illuminating their impact) for our audience.