[Inbox Insiders] Email Authentication Without the Jargon: Everything Marketers Need to Know

Email authentication: that extremely technical thing that protects your email program from costly cyber-attacks and helps mailbox providers recognize mail from legit senders.

You may not be dealing with authentication daily as an email marketer, but as it shifts from a “nice to have” to a requirement for major mailbox providers like Gmail, Yahoo, and Microsoft, knowing the basics is a serious advantage.

In June’s episode of Inbox Insiders, authentication expert Rafael Viana broke down everything you need to know to identify authentication issues and have productive security conversations with ESPs and IT teams in just 30 minutes.

You’ll learn:

• What authentication actually is (WITHOUT the tech jargon)
• The differences between SPF, DKIM, and DMARC protocols
• Which measures are required by mailbox providers
• Best practices for implementation and monitoring—and how to work with IT and ESPs to get it right

…and more!