Email isn’t Dead: How to take advantage of iOS Updates and BIMI to make your email program more successful than ever

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Presented with the American Marketing Association (AMA)

After 50+ years of email, a lot has changed. But the rate of change has soared in recent years as new developments fundamentally disrupt the way in which marketers can – or cannot – track and engage with their audience.

What do the iOS15 privacy changes mean for marketers who have historically relied on things like tracking pixels to gauge the success of their email campaigns? And with global send volumes continuing to climb, what new technologies are forward-thinking brands using to stand apart in a crowded inbox and convert more of their audience into revenue-generating customers?

WATCH ON-DEMAND to hear from Kate Adams, SVP of Marketing at Validity, and Guy Hanson, VP of Customer Engagement at Validity, as they answer these questions and break down what’s going on in the world of email today – and what you, as a marketer, need to know.

At the end of this session, you will understand:

  • How to navigate the latest changes in email
  • How to accurately measure and diagnose your email program performance in a “tracking pixel-less” world
  • What you can be doing RIGHT NOW to distinguish your brand in a crowded consumer inbox and stand out from the competition