Video

Email isn’t Dead: How to take advantage of iOS Updates and BIMI to make your email program more successful than ever

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Presented with the American Marketing Association (AMA)

After 50+ years of email, a lot has changed. But the rate of change has soared in recent years as new developments fundamentally disrupt the way in which marketers can – or cannot – track and engage with their audience.

What do the iOS15 privacy changes mean for marketers who have historically relied on things like tracking pixels to gauge the success of their email campaigns? And with global send volumes continuing to climb, what new technologies are forward-thinking brands using to stand apart in a crowded inbox and convert more of their audience into revenue-generating customers?

WATCH ON-DEMAND to hear from Kate Adams, SVP of Marketing at Validity, and Guy Hanson, VP of Customer Engagement at Validity, as they answer these questions and break down what’s going on in the world of email today – and what you, as a marketer, need to know.

At the end of this session, you will understand:

  • How to navigate the latest changes in email
  • How to accurately measure and diagnose your email program performance in a “tracking pixel-less” world
  • What you can be doing RIGHT NOW to distinguish your brand in a crowded consumer inbox and stand out from the competition

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time