How to Fire Up Engagement Without Burning Out Subscribers This Holiday Season

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Presented at eTail Connect

Email continues to be a top-performing channel for businesses today with an average return on investment of 38:1, and with peak sales season right around the corner, many senders may be tempted to amp up their send volume to capitalize on the opportunity to capture and convert more customers.

Watch on-demand to hear from Guy Hanson as he explains why MORE is not necessarily BETTER when it comes to email, and how to maximize campaign engagement without burning out your subscribers.


You’ll learn:

  • The #1 reason why consumers unsubscribe from brand emails, and what they wish marketers would do differently
  • How COVID-19 has impacted global sending patterns, and what it means for marketers going forward
  • 10 tips to reduce subscriber fatigue and maximize customer lifetime value (LTV) heading into the holiday season



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