State of Email, Ep. 29: Valentine’s Day Edition

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Valentine’s Day is fast approaching! As you get ready to spread the love, remember the sentiments that define this holiday should be practiced every day as part of a successful relationship.

The same is true for email—you can’t just set it and forget it! Successful programs require plenty of tender loving care to deliver the best results.

In this month’s edition of State of Email Live, Guy Hanson will be joined by Clifford McGowen, Director of Marketing Operations at Nationwide Insurance. He’ll explain how to show your email program the love it deserves and divulge best practices for ensuring strong, healthy relationships.

You will learn:

  • Why you only have one chance to make a great first impression with your email program
  • The importance of good communication
  • The email marketing equivalent of date night
  • How to handle break-ups (or ideally, how to avoid them!)

Sophie Jean will also be presenting our highly popular email analytics slot, with a special focus on the Valentine’s Day pitfalls every email program should seek to avoid.



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