How King Unlocked a Treasure Chest of Email Value

Validity teamed up with interactive entertainment hero, King, looking back at their epic email journey and into their next quest. King’s story explains how confidence was gained using their email channel, adopting best practices, and expanding their global email programs to unlock a treasure chest of previously untapped value.

Martí Díaz Lorente, Digital Marketing & E-Commerce Specialist at King, joined Giuseppe Capuano, his Senior Customer Success Manager at Validity, as they reviewed the evolution of King’s email strategy, why it’s been so successful, and what’s next on their roadmap.

What you’ll learn:

  • The value of King’s unstoppable performance uplift
  • The importance of getting the email basics right.
  • Why user-centricity has been such an important element of a pandemic strategy.
  • And more!

Known for best games to play in your browser, as well as awesome game apps, King is crushing email deliverability!

Popular resources

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time