State of Email, Ep. 37: Testing Times

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Testing is the backbone of any strong email program. It can make the difference between a high-performing campaign, and one that fails to stand out in the inbox and drive engagement (or even worse—gets banished to the spam folder).

As we approach the revenue-critical holiday season, testing will be especially important as senders compete for diminished consumer spending power. How can senders use this essential tactic to boost email performance and drive ROI when it matters most?

Tune in for a testing masterclass led by world-renowned testing expert and founder of GuessTheTest, Deborah O’Malley, and Assistant Director of Email Marketing at the Bradford Exchange, Johanna Morlock-Abbasi.

They and Guy Hanson reveal:

  • Highly effective testing practices proven to boost email performance
  • How to adapt testing programs for a post-MPP world
  • How to optimize for perfect personalization
  • Essential metrics for identifying testing winners
  • But that’s not all! Validity’s in-house email strategist Julie Stuck will review global email KPIs—and reveal what email marketers should prioritize for testing during this business-critical period