To Excite and to Entertain is the Rank Group’s founding mission, but not at the cost of their consumers’ wellbeing!
Sarah Hawkes at the Rank Group is well versed when it comes to using a database selectively, effectively & ethically ensuring their customers are happy and safe thanks to a broad set of checks and the use of AI but also safeguarding the group’s sender reputation that they’ve worked so hard to build!
Sarah tell us how she overcomes the challenges linked with an email channel that serves multiple brands in a particularly challenging sector, fulfilled by different teams, based in different locations around the world, and operating very different technology.
Join us to learn:
The imminent peak season (poised to smash all records!) is your chance to bet on exceptional email for stronger and more sustainable long-term customer relationships.