What role does email play in serving the main drivers of loyalty like compassion, brand charisma and financial reward?
Digital marketers see great results from nurture initiatives when these are built on customers’ intimacy, trust and satisfaction. This makes sense – DMA research calculates Customer Lifetime Value at £35 which is intrinsically linked with loyalty. Maximise loyalty and you will maximise program value.
Adam Purslow, CEO at TheLoyaltyCo., joins Guy Hanson and Elliot Hogg to discuss the value of email channels for growing loyalty programs.
You’ll learn:
- Why the email channel is so well suited to supporting customer loyalty
- What the primary drivers of customer loyalty are
- How email programs can be adapted to drive greater loyalty
- Technologies and tools to improve the performance of your loyalty emails