Webinars

Register to join our upcoming live webinars, or listen to on-demand webinars at any time. Whatever your business need, you’ll find a wealth of knowledge and business insights.

Past Webinars

Email Metrics: What Does Great Look Like?

Jul 22, 2021

The email channel is prized for its measurability: senders assess their program performance through deliverability, open and click rates, which in turn impacts ...
State of Email Live, Ep. 22: Compliance and Privacy

Jul 08, 2021

A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe ...
APAC Email ROI

Jun 30, 2021

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...
Next Level Productivity on the Salesforce Platform with GridBuddy Cloud

Jun 29, 2021

Question to all Salesforce users: do you wish there was a way of performing simple actions such as managing forecasts, updating multiple objects/records or ...
Train Your Email Brain!

Jun 18, 2021

72% of respondents say email is the most relied upon marketing channel across the customer journey! Just one of the insights from the DMA’s 2021 Marketer ...
State of Email Live, Ep. 21: Email ROI

Jun 03, 2021

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...
Why Deliverability Matters – And Why It’s Getting Harder

May 24, 2021

Email is definitely not dead, in fact, it’s as alive as ever. The past year has shown a surge in email marketing activity, proving that email continues to be ...
Data 101

May 20, 2021

Having faith in your data is critical to any high performing organisation. Clean and reliable data improves customer relationships, contributes to more ...
Validity at Inbox Expo 2021

May 11, 2021

Inbox Expo’s Spring Edition from emailexpert is an email industry conference & expo bringing together email marketers, email designers, email ...
State of Email Live, Ep. 20: Split Testing

May 06, 2021

When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing ...
How King Unlocked a Treasure Chest of Email Value

Apr 29, 2021

Validity teamed up with interactive entertainment hero, King, looking back at their epic email journey and into their next quest. King’s story explains how ...
Get A Wiggle On

Apr 26, 2021

Every marketer should take the time to walk a mile in their subscribers’ shoes, to appreciate their experience and better understand which tactics really ...
State of Email Live, Ep. 19: ESP Roundtable

Apr 09, 2021

As the world returns to life post-Covid, many email programs are taking off the handbrake as they attempt to make up for 12 months of lost business. This surge ...
How to Nurture Your Loyalty Landscape with Email Marketing

Mar 26, 2021

What role does email play in serving the main drivers of loyalty like compassion, brand charisma and financial reward? Digital marketers see great results from ...
The Next Big Thing APAC

Mar 24, 2021

As the saying goes, Necessity is the Mother of invention and the past year has demanded a lot of it! Join Validity and our guest panelists to hear about the ...
State of Email Live, Ep. 18: Mailcharts

Mar 18, 2021

Email is more important than ever, but it hasn’t gotten any easier. As holidays become more popular for marketing opportunities, program strategies are ...
Back to the Basics: Three Things Preventing Email Marketers from Reaching the Inbox

Mar 16, 2021

Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email ...
State of Email Live, Ep. 17: Spamhaus

Feb 25, 2021

Online attacks on your domain are a real threat. Beyond compromising the security of your personal data, your customers are at risk of being manipulated and ...
5 Habits of Top-Performing Email Marketers

Feb 24, 2021

Validity’s Kayla Fuller, Email Strategist, and LB Blair, Solutions Consultant, walk through five best practices of top-performing email marketers and explain ...
Data: The Good 4-Letter Word [APAC]

Feb 19, 2021

Data doesn’t have to be a dirty word. So says Guy Hanson, Validity’s VP of Customer Engagement. Join Guy, along with Tunc Bolluk, VP of APAC, and Andrew ...
Why Email Data Quality Matters

Feb 16, 2021

We’ve started thinking about data quality as having three dimensions: compliance; correctness; and completeness. Does it meet the law, is it accurate, and ...
State of Email Live, Ep. 16: AutoTrader

Feb 04, 2021

Have you started your email marketing engine for 2021? If you’re looking to rev up for your best year yet, join Guy Hanson (VP, Customer Engagement) and Sri ...
The State of Email in 2021: Study Results

Jan 29, 2021

Are you getting the most out of your email marketing campaigns? To understand the impact and effectiveness of email marketing, Validity partnered with Demand ...
Data In Sight, Ep. 01

Jan 25, 2021

Over the last few years, we’ve shared expertise and advice for Salesforce and CRM admins around the globe. Now, we’re happy to bring these ...
State of Email Live, Ep. 15: 2021 Predictions

Jan 14, 2021

We’re back in 2021! For our first State of Email Live for the year, Guy Hanson welcomed an array of Validity experts to give you the head-start you need to ...
The Next Big Thing

Dec 16, 2020

Validity and guest speakers discuss the key developments that affected their businesses and industry this year. In addition, they look forward to 2021 with ...
Data: The Good 4-Letter Word

Dec 11, 2020

Data doesn’t have to be a dirty word.  At least not according to data quality experts from Dun & Bradstreet and Data Therapy™. We bring these ...
State of Email Live, Ep. 14: Disruption Report

Dec 04, 2020

To cap off the year, we’ve compiled the most compelling data, forward-thinking insights, and must-have perspective from our State of Email Live webinar ...
10 Unexpected Email Challenges & How to Fix Them

Dec 01, 2020

The ecommerce landscape has changed and there is a lot to consider! How do senders keep their subscribers engaged throughout an extended peak-sales period ...
The Summit [APAC]

Nov 23, 2020

If we’ve learned anything this year, it’s important to be ready to face rapid change and adopt new technology. Beyond adapting to change, this period ...
State of Email Live, Ep. 13: MailerQ

Nov 12, 2020

In our last State of Email Live before the biggest shopping day of the year, we invited two deliverability experts from MailerQ, a European email service ...
Certification: More Deliverability, More Engagement & 35% More Returns

Oct 16, 2020

People have been predicting the death of email for more than a decade, yet this year has been proof that it remains one of the strongest tools available to ...
Acquiring and Retaining Customers – A Shared Responsibility for Growth

Sep 28, 2020

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Chris Hyde and Guy Hanson to discuss how a successful CRM ...
The Future of Email for Financial Services

Sep 23, 2020

People have been predicting the death of email for more than a decade yet it remains the best performing channel for ROI. In the financial services sector ...
Emarsys Retail Renaissance: Better Data, Better Engagement, Better Returns!

Sep 21, 2020

Validity’s VP of Customer Engagement, Guy Hanson, joins Emarsys’s Head of Deliverability, Steve Henderson, to discuss better data and the ...
State of Email Live, Ep. 12: AMA Special

Sep 20, 2020

AMA Special: Ask the experts anything. How will LGPD affect your international sending ability? If the UK goes back into lockdown, as is likely, what will ...
State of Email Live, Ep. 11: Adobe & Marketo

Sep 11, 2020

With their expansive deliverability and email marketing backgrounds from years of experience, Kiersti Esparza and Alyssa Nahatis brought our viewers their ...
Acquiring and Retaining Customers – A Shared Responsibility for Growth [APAC]

Sep 08, 2020

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Tunc Bolluk and Guy Hanson to discuss how a successful CRM ...
State of Email Live, Ep. 10: MailCharts

Aug 21, 2020

The first half of 2020 is well in the books, and it was surely nothing like we’ve ever seen. But as email marketers, especially those in retail, look forward ...
State of Email Live, Ep. 9: ESP & CDP Panel

Aug 03, 2020

Choosing the right email sending platform is no small task! To help make things easier, we’ve put together a panel of email service provider (ESP) and ...
Journey to the Inbox: Retail Reality [APAC]

Jul 27, 2020

Faced with mandatory store closures and a customer base isolated at home, retailers have displayed amazing resilience and relied on email marketing to keep ...
Destination Inbox: Green Light to Travel

Jul 26, 2020

Validity email experts Guy Hanson, Gabriel Gastaud, and Priyanka Roy welcome panellists Richard Singer, CEO, and Jon Kirk, ...
State of Email Live, Ep. 8: RentPath and Trendline Interactive

Jul 13, 2020

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host ...
Journey to the Inbox: Retail Reality [EMEA]

Jul 01, 2020

Faced with store closures and a customer base resigned to their homes, retailers have displayed their resilience and relied on email marketing to keep their ...
State of Email Live, Ep. 7: Mimecast

Jun 25, 2020

This week, Guy Hanson and Greg Kimball welcomed Bob Adams of Mimecast to the show. In addition to email trends and data, Bob provided some insider looks at ...
Marketing Mobile : Comment Optimiser Votre Expérience Email pour Maximiser Votre ROI?

Jun 23, 2020

A l’heure où plus de 55% des consommateurs consultent leurs emails sur mobile, retrouvez Bérengère Polito, Responsable gestion de campagnes Online chez ...
APAC | Email Deliverability 2020: Journey into the Inbox

Jun 22, 2020

Watch our webinar Path to the Inbox: Email Deliverability in 2020. Guy Hanson, vice president of customer engagement at Validity, and Tunc Bolluk, vice ...
View Time Optimization: A Game Changer for Inbox Engagement

Jun 19, 2020

Join Scott Ziegler, SVP of product at Validity, and Marcel Becker, director of product management at Verizon Media, as they go over what View Time Optimization ...
Email Deliverability: A Journey to the Inbox

Jun 12, 2020

Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware ...
State of Email Live, Ep. 6: LEV

Jun 11, 2020

In this episode of State of Email Live, Guy Hanson, VP of customer engagement at Validity, and Bobby Tichy, RVP, Strategic Sales at Lev, discuss how to ...
State of Email Live, Ep. 5

May 28, 2020

Watch our fifth installment of State of Email Live! We asked customer success experts from around the globe to give their insights on what’s working for ...
The Top 5 Takeaways from the Sender Score Deliverability Guide

May 26, 2020

Guy Hanson, VP of customer engagement, highlights some good (and bad) email practices and the effect it has on inbox placement rates, spam filtering, and ...
Tips and Tools for Managing Salesforce Data as a Team

May 25, 2020

This 30-minute webinar with Ben McCarthy from Salesforce Ben and Olivia Hinkle, senior product manager at Validity, lays out exactly what data managers need to ...
State of Email Live, Ep. 4

May 14, 2020

Watch our fourth installment of State of Email Live! In this unique episode, not only do we receive an update on the latest email stats and real–world ...
Insights from the 2020 Deliverability Benchmark – APAC edition

May 08, 2020

Watch the webinar, Insights from the 2020 Deliverability Benchmark – APAC edition, presented by Guy Hanson, vice president of customer engagement, Validity, ...
State of Email Live, Ep. 3

Apr 30, 2020

In our third installment of the State of Email Live webinar, host Matthew Vernhout, director of privacy and industry relations at Validity, leads the ...
Become an Email Hero: Strategies to Create Successful Email Campaigns

Apr 24, 2020

Are you an Email Hero? Marketers must frequently make optimizations and changes to their strategy to keep up with the ever-changing email landscape. Find out ...
State of Email Live, Ep. 2

Apr 16, 2020

Our second State of Email Live webinar on Wednesday, April 15, continues the conversation about email in today’s changing world. Matthew Vernhout, ...
State of CRM Data Management 2020 Webinar

Apr 10, 2020

What are your biggest challenges with CRM data quality?   Validity and Demand Metric partnered to understand how data quality issues affect an ...
State of Email Live, Ep. 1

Apr 02, 2020

Today’s ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. In this State of Email Live webinar, ...
Insights from the 2020 Email Deliverability Benchmark Report

Mar 30, 2020

We recently analyzed over 2 billion promotional emails sent in 2019 from thousands of senders in over a dozen industries to see how many emails were delivered ...
Privacy on a Global Scale: What’s New and What’s Next for GDPR, CCPA, LGPD, Eprivacy … and Brexit!

Mar 11, 2020

Europe led the way with data protection reforms when it introduced its General Data Protection Regulations in 2018. At the time, there was a hope that GDPR was ...
Ask Better Questions to Boost B2B Sales

Feb 27, 2020

You want to get the right information. Sales managers and senior executives rely on questions to get critical information from sellers. And sellers rely on ...
Are You Ready for CCPA?

Feb 25, 2020

The increase in both the availability and use of personal data combined with a rising number of data breaches has ushered in a new era of regulation, driven by ...
Data Quality: The Key Ingredient in a Data Driven Customer Strategy

Feb 10, 2020

With data becoming the driving force of successful businesses, maintaining high-quality data has never been more important. Validity, CRM Magazine, Openprise ...
Sync for Success: Aligning Sales and Marketing

Feb 03, 2020

What are your biggest marketing and sales leadership challenges? Marketing and sales leaders, Jacob Warwick, CEO of Discover Podium, and Jake Clark, Senior ...
The Essential Email Guide for the Festive Season

Dec 24, 2019

As people look for bargains in stores during Black Friday, or hunt for the perfect present for their loved ones, marketers will be the making the most of this ...
The Email Marketers Holiday Survival Checklist

Dec 22, 2019

As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email ...
The Fact and Fiction of Email Filtering

Dec 21, 2019

Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, ...
How to Move to Lightning in 60 Days

Dec 18, 2019

Join Nana Gregg and Marshall King of JLL as they walk through a seamless way to transition to Salesforce ...
How Streamline Forecasting in Salesforce with GridBuddy Editable Forecast View

Oct 20, 2019

Keep forecasting inside Salesforce and eliminate rogue spreadsheets with GridBuddy Editable Forecast ...
How to Streamline Vendor and Reseller Data Management with AppBuddy

May 20, 2019

Simplify your Vendor/Reseller relationship with seamless collaboration from AppBuddy. Quickly and easily configure AppBuddy grids to support any process. ...
How Houghton Mifflin Streamlined Sales Processes and Ditched Spreadsheets

Apr 20, 2019

Join Nicole Kocemba, Senior Business Analyst at Houghton Mifflin Harcourt as she shares their story of how they simplified data management and streamlined ...
Supercharge Your Grids: GridBuddy’s Low-Code Extensions

Feb 20, 2019

Bring more functionality to your grids with GridBuddy Extensions. Speed up data entry with default field values when creating new records. See and edit 3+ ...
Simplify Any Salesforce Process: GridBuddy’s 10 Most Popular Features

Jan 20, 2019

Join Sophie Krich-Brinton, Customer Success Manager and AppBuddy product expert as she reviews the 10 most popular GridBuddy features and how they can simplify ...
How to Maximize Salesforce Adoption

Aug 20, 2018

Breakthrough the user-adoption barrier. Nana Gregg and Marshall King discuss how to finally get your team to adopt Salesforce and maximize ...
Overcoming the Four Challenges to a Successful CRM

Jun 20, 2018

In this interview-style webinar, Darren Knapp of Slalom Consulting and Anne Simulia of AppBuddy address everyday pain points we hear from our customers. In ...
Real World Lightning Adoption

Dec 20, 2017

See the AppBuddy and Zen Cloud Technologies 30-minute webinar covering the top success factors needed to make a successful transition to Lightning, and how ...

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time