Past Webinars

[Inbox Insiders] Holiday Email Hustle: Your Guide to Seasonal Campaign Success

Sep 05, 2024

This holiday season will bring new and intense challenges for email senders, like inflation, rising global sending volumes, and new bulk sender ...

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State of Email Live: Gold Medal Email Performance with Air France

Aug 22, 2024

To achieve email success in the travel space, top-the-podium level execution is necessary. With 83 million passengers flying to over 100 destinations around ...

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[Inbox Insiders] Putting the “Art” in Artificial Intelligence: How to Leverage AI in Email Marketing

Aug 07, 2024

Everyone and their grandmother are talking about AI, but what does implementation *actually* look like for email marketers? The conversation around AI can get ...

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Chaos to Clarity: Five Essential Steps to Improve CRM Data Quality

Aug 06, 2024

Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to clean and maintain it. Tune ...

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State of Email Live: Hyper-effective Hyper-personalization with Shutterfly

Jul 18, 2024

But how many marketers are actively incorporating this approach into their email strategies? On this episode of State of Email Live, Guy Hanson welcomed a ...

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[Inbox Insiders] What’s Hot (and What’s Not) in Email Design: The Latest Trends You Need to Know

Jul 03, 2024

With inboxes becoming more crowded, you can’t afford to send email templates that are *like* SO totally last year… But how can you stand out among the ...

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GURU Quick Hits – 20 quick and easy tips for better Email Deliverability

Jun 19, 2024

Email marketing’s big news story in 2024 has been the new Gmail & Yahoo sender requirements. Enforcement has been phased in gradually, but rejection ...

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State of Email Live – Beyond DMARC!

As requested by Gmail and Yahoo’s bulk sender requirements, you should now have a published DMARC record (savvy senders had DMARC in place well before ...

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Deliverability Secured: Forrester on Protecting Your Email Campaigns From Security Threats

Jun 12, 2024

Global email sending volume has reached an all-time high in 2024—and research shows this volume is expected to keep increasing by ~15% each ...

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[Data In Sight] CRM Data Management in 2024: 5 Key Insights All Companies Should Know

Jun 06, 2024

New research from Validity shows that data management is more challenging than ever before—and admins are reaching their breaking points. A whopping 25% of ...

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State of Email Live – Security-Proof Your Email Campaigns: A Conversation with Proofpoint

May 22, 2024

What’s the deal with email filtering? The biggest players in the filtering landscape are Proofpoint and their subsidiaries Cloudmark (security platform) and ...

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[Inbox Insiders] Loyalty Royalty: How to Create a First-Rate Email Loyalty Program

May 07, 2024

Most brands understand that everyone wants to feel special. But in an uncertain economic climate with millions of competitors at every customer’s fingertips, ...

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[Data In Sight] On (Data) Cloud Nine: How to Prepare Your Org for Salesforce Data Cloud

May 03, 2024

Are you daydreaming about Salesforce Data Cloud? Most admins are! It’s a powerful tool that can unify data from multiple systems into one to provide deep ...

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Up Your Data Quality Game: Conquer Contact Validation Today

Apr 19, 2024

How do you maintain quality in your contact database while preventing invalid data from entering in the first place? The answer might be simpler than you ...

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State of Email Live – In Conversation with Microsoft

Apr 18, 2024

When it comes to email deliverability, marketers know Hotmail, Outlook, and Office 365 are some of the hardest inboxes to reach. One primary reason why? ...

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[Inbox Insiders] How to Reach More Inboxes (and Avoid the Spam Folder!) in 2024

Apr 02, 2024

What happens to your marketing emails after you hit send? In 2024, the answer is…complicated. Factors like new mailbox provider regulations, AI, and ...

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State of Email Live: Loyalty and Profitability: Key Learnings from Asda’s Customer-Centric Email Strategy

Mar 21, 2024

In 2024, your email subscribers want more than basic personalization—they want VIP treatment. But achieving this in an authentic, credible way is easier said ...

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[Inbox Insiders] Anatomy of an Email: Optimization Tips from Header to Footer

Mar 06, 2024

In an industry filled with jargon, it can be tough to keep each component of your email template straight. (For example, what the heck is the difference ...

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State of Email Live: Google Talks About the New Gmail Sender Requirements

Feb 22, 2024

The recent announcement of Gmail and Yahoo’s new requirements for bulk senders sent shockwaves throughout the email industry. Although these requirements ...

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[Data In Sight] Managing the Love/Hate Relationship with Data

Feb 19, 2024

Trapped in a never-ending love/hate relationship with your CRM data? We’re ready to play Cupid. Watch the Valentine’s-themed Data In Sight ...

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[Inbox Insiders] How to Get More from Your Email List Validation

Feb 07, 2024

Email list validation is key to ensuring that your time and resources are spent marketing to real people. But too many marketers neglect this foundational ...

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State of Email Live: 2024 Email Marketing Predictions

Jan 18, 2024

A new year brings new email trends! Working in a constantly evolving industry requires keeping a finger on the pulse. This is especially true after an eventful ...

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State of Email Live: Email Marketing Essentials – 2023 in Review, 2024 in Focus

Dec 13, 2023

Change is the only constant! In 2023 email surfed the AI tidal wave, predictive personalization and in-email shopping is now mainstream, BIMI logos have ...

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State of Email Live: Gmail & Yahoo’s New Sender Requirements

Nov 15, 2023

Representing ± 1 in every 5 consumer email inboxes globally, Yahoo is a very important mailbox provider for email marketers. Continual innovation means ...

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[Inbox Insiders] Up Next: Text—How to Complement Your Email Strategy with SMS Marketing

Nov 07, 2023

Did you know that the average person checks their phone 96 times a day? For companies with the right SMS marketing strategy, that’s 96 opportunities to make ...

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[Data In Sight] Navigating Digital Transformation: The Power of Clean Data and Metadata

Oct 25, 2023

AI and digital transformation are two of the hottest topics in the business world today. But what does it take to be successful with these new ...

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State of Email Live: Hacks to Engage, Convert and Monetize Your Customers

Oct 18, 2023

Many email programs face two conflicting challenges. Consumers have reined in discretionary spending, making them less responsive to email promotions. Senders ...

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State of Email Live [APAC] – Certified Brilliance: How to Achieve 100% Inbox Placement

Oct 11, 2023

Email marketing is seriously competitive! 1 in 6 marketing messages don’t make it to the inbox, meaning lost revenue every time this happens. But there is an ...

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[Inbox Insiders] Spooky Email Horror Stories–and Tips to Go From Frightful to Delightful

Oct 04, 2023

Spooky season is almost upon us—but email marketers aren’t scared of goblins or ghouls. Their spines tingle when thinking about deliverability problems, ...

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State of Email: Deliverability Deep Dive 

Sep 22, 2023

Every year email deliverability throws up new challenges and 2023 is no exception. Artificial intelligence, Apple privacy, economic headwinds, and from ...

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Deliver to the inbox: top tips for optimal email deliverability

Sep 12, 2023

Email deliverability is one of the most crucial elements of email marketing. If your emails aren’t landing in the inbox, all of the hard work that has gone ...

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[Inbox Insiders] New Strategies to Pump Up Your Email Personalization

Looking for the best way to take your marketing emails from “meh” to “OMG?” As sending volumes reach all-time highs and inboxes get more crowded, the ...

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[Data In Sight] Unlocking A.I.’s Potential: How to Harness High-Quality Data and Maximize A.I. Outcomes

Sep 01, 2023

Artificial intelligence (AI) and machine learning (ML) are hot—and give CRM pros a fast pass to working faster, smarter, and more efficiently. But in the ...

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State of Email: LTP: Link Tracking Protection/Less Tracking Personalization

Aug 18, 2023

After “pixelgeddon” two years ago when MPP launched, Apple’s obsession with consumer privacy means email marketers may face another big curveball when ...

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[Inbox Insiders] Get More from Q4: New Email Strategies for a Benchmark-Busting Peak Sales Season

Aug 04, 2023

Q4 is the ultimate battleground for email marketers. There are massive revenue opportunities for those who prepare early—and major landmines for those who ...

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State of Email: Certified Brilliance: How to Achieve 100% Inbox Placement

Jul 20, 2023

Email marketing is seriously competitive! 1 in 6 marketing messages don’t make it to the inbox, meaning lost revenue every time this happens. But there is an ...

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[Inbox Insiders] What’s Hot in Email: New Visual Trends to Help You Stand Out in the Inbox

Jul 10, 2023

The weather is heating up—and so is competition in the inbox. Global sending volumes have been at all-time highs since the pandemic, and the Q4 peak sales ...

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[Data In Sight] Mass-Modification: Expert hacks to make the most of your Salesforce data

Jun 29, 2023

Data moves and changes constantly. Amid imports, new campaigns, account changes, and more, it can feel almost impossible to keep data updated and ...

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State of Email: Email Excellence With Expedia

Travel is enjoying a post-pandemic resurgence at the moment. But like most major marketing opportunities, challenges always arise. Travel campaigns are at ...

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[Data In Sight APAC]: 5 Steps to Curb Data Chaos and Delight CRM Users

Jun 09, 2023

Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to maintain it. On the this ...

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[Inbox Insiders] How to Ace Your Next ESP Migration

Jun 07, 2023

The ESP migration process is one of the biggest risks an email program can face. When done right, making the switch leads to better deliverability rates, ...

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How to Get Better Results from Your CRM Data: 7 Plays to Break Down Silos, Unite Stakeholders, and Improve Data Management

May 24, 2023

Who doesn’t love a crossover episode? Inbox Insiders and Data In Sight joined forces to give attendees actionable tips to get better results from their CRM ...

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State of Email Live [APAC] – Email in 2023 – Trends, Tactics & Tips

May 22, 2023

Email marketing never stands still, and this year is no exception. Global volumes have doubled over the past three years, and tough economic conditions mean ...

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State of Email Live – Data, Email, Data – Validity’s Virtuous Circle

May 11, 2023

The key to superior sales and marketing conversations? High-quality CRM data. It’s a virtuous cycle: Solid CRM data empowers sales and marketing teams to ...

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[Data In Sight] Expert Hacks for Moving Data In and Out of Salesforce

Apr 26, 2023

Think moving data in and out of Salesforce is simple? Think again. Different file types, non-standardized data, and inconsistent data fields across Salesforce ...

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[Inbox Insiders] 6 Strategies to Reach More Subscriber Inboxes in 2023

Apr 19, 2023

Bad news, email fans: Email deliverability is harder than ever in 2023. (We can blame factors like MPP, skyrocketing email volumes, and tough economic ...

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State of Email, Ep. 43: Deliverability Benchmarks: The real cost of missing the inbox

Apr 14, 2023

Validity’s highly anticipated Deliverability Benchmark report is hot off the presses—and unfortunately for senders, our findings show deliverability is ...

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[Data In Sight] Sure-fire tips to drive Salesforce adoption

Mar 30, 2023

Salesforce can be difficult to use—so much so that many users will avoid using it altogether and turn to something they’re more comfortable with, like ...

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[Inbox Insiders] Don’t Wait to Automate: How to Get More from Your Email Automation

Mar 22, 2023

Email automation is lauded as a silver bullet that helps marketers save time, earn more engagement, and deliver relevant, personalized content at scale. But ...

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State of Email, Ep. 42: Spring Cleaning Your Email Programs

Mar 09, 2023

After a long, busy winter, it’s almost time again for smart senders to start “spring cleaning” their email programs. But for those in the financial ...

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[Data In Sight] Defeating Duplicates: Top Hacks Every Salesforce User Needs To Know

Mar 01, 2023

Is duplicate data keeping you from achieving your goals in 2023? In today’s tough economic climate, data quality is more important than ever. Businesses are ...

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[Inbox Insiders] Live, Laugh, List Management: 5 Strategies to Overcome Common Email List Management Issues

Feb 23, 2023

When cared for properly, a subscriber list is an email marketer’s best friend. (The Robin to your Batman! The Gayle to your Oprah!) If neglected, it’ll ...

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Putting the “AI” into Email: 10 Expert Predictions to Start 2023 Strong

Feb 13, 2023

With the global value of email marketing expected to double by 2027 and consumer privacy laws changing by the day, companies large and small are contemplating ...

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State of Email, Ep. 41: Valentine’s Edition

Feb 09, 2023

Did you know Valentine’s Day is the fifth largest consumer spending event in the United States? In 2022, US consumers spent an estimated $24 billion on ...

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[Inbox Insiders] New Year, New Email Program: Uncovering the Secrets to Email Success in 2023

Jan 25, 2023

When the going gets tough, tough email marketers get going. Signs indicate 2023 might be a difficult one for email senders. Recession woes, tight consumer ...

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[Data In Sight] CRM Data Predictions for 2023

Jan 24, 2023

2023 is upon us, and the importance of CRM data – from directing critical business decisions, to fueling increasingly advanced analytics technologies – is ...

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State of Email, Ep. 40: Email Marketing Predictions for 2023

Jan 12, 2023

The world of email marketing is constantly evolving—blink and you’ll miss the next big thing! Fortunately, our team of email experts has the inside scoop ...

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Data In Sight: Nitty, Gritty Tactics to Improve Data Quality and Fuel your Sales & Marketing Funnel

Dec 16, 2022

Many orgs struggle to connect the dotted line between SFDC data management and revenue, leaving CRM managers without the buy-in and support needed to truly ...

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[Inbox Insiders] Rockin’ Around the Inbox: Fireside AMA with the Email Experts

Dec 14, 2022

What’s on your holiday wish list this year? If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of ...

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State of Email, Ep. 39: 2022 Email in Review

Dec 08, 2022

It’s said the only constant in life is change—and that certainly holds true for email marketing. In a year where we’ve seen the tail-end of a global ...

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[Inbox Insiders] You Should Give a Damn About Your Bad Reputation: How to Boost Your Sender Reputation and Reach More Inboxes

Nov 23, 2022

We hate to disagree with Joan Jett—but you should give a damn about your bad reputation. ♫ Depending on your sender reputation, mailbox providers will ...

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Data in Sight: 5 Steps to Cure Data Chaos and Delight CRM Users

Nov 11, 2022

Data is messy. And while it may be your business’s most versatile asset, the data in your CRM is only as good as your ability to maintain it. Tune in to hear ...

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State of Email, Ep. 38: Inbox or Junk Folder: Who Wields the Power?

Nov 10, 2022

Getting your emails delivered is hard. But ensuring they land in the inbox—especially during the business-critical holiday season—is even harder. Why? ...

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[Inbox Insiders] Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM

Oct 26, 2022

Who’s ready to get technical? A whopping 90 percent of all cyberattacks start with email—and email authentication protocols like SPF, DMARC, and DKIM are a ...

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State of Email, Ep. 37: Testing Times

Oct 06, 2022

Testing is the backbone of any strong email program. It can make the difference between a high-performing campaign, and one that fails to stand out in the ...

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APAC State of Email Live, Ep. 3

Sep 27, 2022

In Q4, the regular pressures of email marketing reach a boiling point as senders work to meet year-end revenue goals and capitalize on consumers’ willingness ...

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[Inbox Insiders] Advanced Email Engagement Tactics: How to Win Clicks and Conversions in Crowded Inboxes

Sep 21, 2022

Hearing crickets from your email subscribers lately? The time and money you spend on your email program go up in smoke if you can’t earn those coveted clicks ...

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The Q4 Sender Showdown: Email Strategies to Dominate the Inbox in a Revenue-Critical Period

Sep 15, 2022

Are you prepared to battle your way to the top of the inbox in Q4? In this revenue-critical period, most email marketers pull out all the stops to win clicks ...

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State of Email, Ep. 36: MPP Revisited – More Pain Points?

Sep 08, 2022

September marks one year since Apple’s Mail Privacy Protection (MPP) shook up the world of email marketing. “Pixelgeddon” was predicted—and while ...

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Data In Sight: 3 Tips & Tricks for Tackling Salesforce Duplicates

Sep 06, 2022

Even the best CRM users and managers battle duplicates and data quality issues that can lead to dire bottom-line consequences. The good news? You’re not ...

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[Inbox Insiders] Game-Changing Email Strategies to Dominate the Inbox in Q4

Aug 24, 2022

Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. This year’s Q4 is set to be the ultimate ...

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State of Email, Ep. 35: The Sweet Smell of Email Success with Potpourri Group

Aug 04, 2022

Planning ahead is essential for peak sales season. As Black Friday approaches, email volumes double. Deliverability gets harder. Competition in the inbox ...

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[Inbox Insiders] The Low-Down on List Hygiene: 7 Strategies for a Post MPP World

Jul 27, 2022

It sounds easy enough: Keep your lists clean and solid email performance will follow. There’s just one problem: The notorious MPP. Apple’s Mail Privacy ...

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Data In Sight: 3 Steps to Kick-Start Your Data Quality Journey

Jul 21, 2022

The road to high-quality CRM data is littered with potholes: Duplicates, messy list uploads, and sloppy user entries are only the beginning of the challenge ...

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State of Email, Ep. 34: Virgin on Greatness with Virgin Atlantic

Jul 07, 2022

Jon Lockie and Tom Nowell from Virgin Atlantic’s email team join Guy Hanson as they embark on a journey to email excellence. The Virgin group of companies is ...

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[Inbox Insiders] Ready, Set, Send: 5 Pre-Send Strategies to Optimize Your Email Performance

Jun 28, 2022

Ready to hit “send” on your next killer email campaign? Not so fast. Pre-send optimization is one of the most effective ways to boost campaign performance. ...

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A Dose of Better Emails!

Jun 23, 2022

Email is an excellent ROI channel – if it reaches users’ inboxes, and that’s definitely not a given! Email marketers have more to juggle than ever: ...

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4 Outdated Email Practices & How to Modernize your Email Marketing Program

Jun 16, 2022

Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels ...

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State of Email, Ep. 33: Putting the AI into Email

Jun 02, 2022

In this edition of State of Email Live, Guy Hanson and Parry Malm, CEO and co-founder of Phrasee, and Internationally renowned email thought leader talk about ...

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[Inbox Insiders] 4 Next-Level Email Strategies to Try Now—and 4 Outdated Practices to Avoid

May 25, 2022

Can old-school email marketers learn new tricks? To stay competitive in this climate, they’ll have to. Global email volumes have risen by 82% over the past ...

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Advanced Email Marketing: 3 Do’s and Don’ts to Dominate the Inbox

May 24, 2022

The world of digital marketing changes by the day. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” ...

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State of Email, Ep. 32: Brand Intelligence with MailCharts

May 05, 2022

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of ...

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5 Ways to Combat Common CRM Data Trends: What we learned from 1,200 organizations

May 04, 2022

Your CRM is the fastest path to better business insights. But what if those insights aren’t telling the whole story? We asked 1,200+ Salesforce ...

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State of Email, Ep. 31: 2022 Email Accessibility

Apr 07, 2022

Did you know 2.2 billion people around the world are visually impaired? That’s over a quarter of the world’s population! For email marketers, failing to ...

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3 “Data Productivity” Strategies to Improve Sales Efficiency & Speed-to-Lead

Apr 05, 2022

Sellers and sales leaders today have more data and technology at their fingertips than ever before to drive targeted, personalized sales conversations. But are ...

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Be top of the inbox with deliverability 101

Apr 04, 2022

Debunk the jargon. Whether you’re new to email and looking for a primer, or more established and in need of a quick refresher, Sandra Schubert, Professional ...

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How The Rank Group Delivers World-Class Email Experiences with Adobe and Validity

Mar 25, 2022

The email marketing landscape is highly complex—and rapidly evolving. Global email volumes have reached an all-time high, online threats have become more ...

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State of Email, Ep. 30: Industry Events

Mar 09, 2022

The ongoing quest for greater relevance, stronger engagement, and enhanced ROI means email is innovating at a ferocious pace. As marketers, it’s hard to keep ...

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APAC State of Email Live, Ep. 2

Feb 24, 2022

At the start of every year, many APAC marketers ask the same question: “Is this the year email is going to die?” In 2022, the resounding answer is: “Not ...

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State of CRM Data Health Study 2022: Trends & Insights from 606 Organizations like Yours

Feb 04, 2022

Data Quality: We can all agree it’s important. But are your expectations and assumptions about the quality of your CRM data aligned with reality? Hear from ...

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State of Email, Ep. 29: Valentine’s Day Edition

Feb 02, 2022

Valentine’s Day is fast approaching! As you get ready to spread the love, remember the sentiments that define this holiday should be practiced every day as ...

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State of Email, Ep. 28: 2022 Email Predictions

Jan 13, 2022

Every January, we ask ourselves the same question: “Is this the year email’s going to die?” Fortunately, the resounding answer going into 2022 is: “Not ...

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6 Playbooks to Turn the “Great Resignation” into Pipeline & Revenue

Dec 21, 2021

The current workplace is a giant revolving door, and experts predict that the ‘Great Resignation’ will continue into 2022. For B2B revenue teams, this ...

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State of Email, Ep. 27: Celebration of Email

Dec 02, 2021

This October marked the 50th anniversary of the invention of email! To celebrate, we’re inviting Validity customers from around the world to tell us why they ...

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APAC Peak Sales, Peak Performance

Nov 04, 2021

Email marketers know of the challenges email campaigns face, which increase as they approach peak sales season. Starting in mid-October and lasting well into ...

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State of Email Live, Ep. 26: Peak Sales Season

Nov 03, 2021

This year’s peak sales season is shaping up to smash all records. Current email volumes are already on par with last year’s peak sales season, and as Black ...

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State of Email Live, Ep. 25: Apple’s Mail Privacy Protection

Oct 06, 2021

On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its users. This new privacy feature presents a huge change for email ...

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Don’t Panic: Winning in an Evolving Email Marketing Landscape is Possible

With global email volumes continuing to rise, competition in the inbox is fiercer than ever, and recent regulations and privacy restrictions around the use of ...

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Exceptional Email: doing the right thing to generate top rank performance

Sep 15, 2021

To Excite and to Entertain is the Rank Group’s founding mission, but not at the cost of their consumers’ wellbeing! Sarah Hawkes at the Rank Group is well ...

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APAC State of Email Live, Ep. 1

Sep 10, 2021

Email marketers face unique challenges in 2021, with constantly evolving audience and email environment. These challenges will continue into the upcoming peak ...

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Email isn’t Dead: How to take advantage of iOS Updates and BIMI to make your email program more successful than ever

Sep 09, 2021

After 50+ years of email, a lot has changed. But the rate of change has soared in recent years as new developments fundamentally disrupt the way in which ...

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State of Email Live, Ep. 24: Bridging the Reporting Metrics Gap

Sep 02, 2021

Most email marketers think they’re doing a great job communicating with their subscribers and sending them relevant content. However, according to the ...

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State of Email Live, Ep. 23: Engagement

Aug 05, 2021

Some email senders face a unique combination of challenges, such as serving a mixture of B2B and B2C audiences, messaging a diverse set of subscribers from all ...

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Email Metrics: What Does Great Look Like?

Jul 22, 2021

The email channel is prized for its measurability: senders assess their program performance through deliverability, open and click rates, which in turn impacts ...

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State of Email Live, Ep. 22: Compliance and Privacy

Jul 08, 2021

A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe ...

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Sales & Marketing Tools That Drive B2B Quota Achievement

Jul 07, 2021

Are you looking for technology tools to supercharge your B2B salesforce and create better alignment between your marketing team and your frontline sales team? ...

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APAC Email ROI

Jun 30, 2021

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...

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Next Level Productivity on the Salesforce Platform with GridBuddy Cloud

Jun 29, 2021

Question to all Salesforce users: do you wish there was a way of performing simple actions such as managing forecasts, updating multiple objects/records or ...

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Five Strategies for B2B Email Marketers to Stand out in a Crowded Inbox

Half of B2B email marketers say their primary challenge is competing for attention in the inbox. With global email volume nearly 2X what it was last year, how ...

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Train Your Email Brain!

Jun 18, 2021

72% of respondents say email is the most relied upon marketing channel across the customer journey! Just one of the insights from the DMA’s 2021 Marketer ...

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State of Email Live, Ep. 21: Email ROI

Jun 03, 2021

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers ...

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Data 101

May 20, 2021

Having faith in your data is critical to any high performing organisation. Clean and reliable data improves customer relationships, contributes to more ...

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State of Email Live, Ep. 20: Split Testing

May 06, 2021

When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing ...

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How King Unlocked a Treasure Chest of Email Value

Apr 29, 2021

Validity teamed up with interactive entertainment hero, King, looking back at their epic email journey and into their next quest. King’s story explains how ...

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Get A Wiggle On

Apr 26, 2021

Every marketer should take the time to walk a mile in their subscribers’ shoes, to appreciate their experience and better understand which tactics really ...

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State of Email Live, Ep. 19: ESP Roundtable

Apr 09, 2021

As the world returns to life post-Covid, many email programs are taking off the handbrake as they attempt to make up for 12 months of lost business. This surge ...

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How to Nurture Your Loyalty Landscape with Email Marketing

Mar 26, 2021

What role does email play in serving the main drivers of loyalty like compassion, brand charisma and financial reward? Digital marketers see great results from ...

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The Next Big Thing APAC

Mar 24, 2021

As the saying goes, Necessity is the Mother of invention and the past year has demanded a lot of it! Join Validity and our guest panelists to hear about the ...

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State of Email Live, Ep. 18: Mailcharts

Mar 18, 2021

Email is more important than ever, but it hasn’t gotten any easier. As holidays become more popular for marketing opportunities, program strategies are ...

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Back to the Basics: Three Things Preventing Email Marketers from Reaching the Inbox

Mar 16, 2021

Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email ...

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State of Email Live, Ep. 17: Spamhaus

Feb 25, 2021

Online attacks on your domain are a real threat. Beyond compromising the security of your personal data, your customers are at risk of being manipulated and ...

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5 Habits of Top-Performing Email Marketers

Feb 24, 2021

Validity’s Kayla Fuller, Email Strategist, and LB Blair, Solutions Consultant, walk through five best practices of top-performing email marketers and explain ...

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Data: The Good 4-Letter Word [APAC]

Feb 19, 2021

Data doesn’t have to be a dirty word. So says Guy Hanson, Validity’s VP of Customer Engagement. Join Guy, along with Tunc Bolluk, VP of APAC, and Andrew ...

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Why Email Data Quality Matters

Feb 16, 2021

We’ve started thinking about data quality as having three dimensions: compliance; correctness; and completeness. Does it meet the law, is it accurate, and ...

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State of Email Live, Ep. 16: AutoTrader

Feb 04, 2021

Have you started your email marketing engine for 2021? If you’re looking to rev up for your best year yet, join Guy Hanson (VP, Customer Engagement) and Sri ...

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The State of Email in 2021: Study Results

Jan 29, 2021

Are you getting the most out of your email marketing campaigns? To understand the impact and effectiveness of email marketing, Validity partnered with Demand ...

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Data In Sight

Jan 25, 2021

Over the last few years, we’ve shared expertise and advice for Salesforce and CRM admins around the globe. Now, we’re happy to bring these ...

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State of Email Live, Ep. 15: 2021 Predictions

Jan 14, 2021

We’re back in 2021! For our first State of Email Live for the year, Guy Hanson welcomed an array of Validity experts to give you the head-start you need to ...

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The Next Big Thing

Dec 16, 2020

Validity and guest speakers discuss the key developments that affected their businesses and industry this year. In addition, they look forward to 2021 with ...

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Data: The Good 4-Letter Word

Dec 11, 2020

Data doesn’t have to be a dirty word. At least not according to data quality experts from Dun & Bradstreet and Data Therapy™. We bring these ...

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State of Email Live, Ep. 14: Disruption Report

Dec 04, 2020

To cap off the year, we’ve compiled the most compelling data, forward-thinking insights, and must-have perspective from our State of Email Live webinar ...

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10 Unexpected Email Challenges & How to Fix Them

Dec 01, 2020

The ecommerce landscape has changed and there is a lot to consider! How do senders keep their subscribers engaged throughout an extended peak-sales period ...

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State of Email Live, Ep. 13: MailerQ

Nov 12, 2020

In our last State of Email Live before the biggest shopping day of the year, we invited two deliverability experts from MailerQ, a European email service ...

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Certification: More Deliverability, More Engagement & 35% More Returns

Oct 16, 2020

People have been predicting the death of email for more than a decade, yet this year has been proof that it remains one of the strongest tools available to ...

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Acquiring and Retaining Customers – A Shared Responsibility for Growth

Sep 28, 2020

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Chris Hyde and Guy Hanson to discuss how a successful CRM ...

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State of Email Live, Ep. 12: AMA Special

Sep 20, 2020

AMA Special: Ask the experts anything. How will LGPD affect your international sending ability? If the UK goes back into lockdown, as is likely, what will ...

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State of Email Live, Ep. 11: Adobe & Marketo

Sep 11, 2020

With their expansive deliverability and email marketing backgrounds from years of experience, Kiersti Esparza and Alyssa Nahatis brought our viewers their ...

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State of Email Live, Ep. 10: MailCharts

Aug 21, 2020

The first half of 2020 is well in the books, and it was surely nothing like we’ve ever seen. But as email marketers, especially those in retail, look forward ...

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State of Email Live, Ep. 9: ESP & CDP Panel

Aug 03, 2020

Choosing the right email sending platform is no small task! To help make things easier, we’ve put together a panel of email service provider (ESP) and ...

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State of Email Live, Ep. 8: RentPath and Trendline Interactive

Jul 13, 2020

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host ...

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Journey to the Inbox: Retail Reality [EMEA]

Jul 01, 2020

Faced with store closures and a customer base resigned to their homes, retailers have displayed their resilience and relied on email marketing to keep their ...

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State of Email Live, Ep. 7: Mimecast

Jun 25, 2020

This week, Guy Hanson and Greg Kimball welcomed Bob Adams of Mimecast to the show. In addition to email trends and data, Bob provided some insider looks at ...

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APAC | Email Deliverability 2020: Journey into the Inbox

Jun 22, 2020

Watch our webinar Path to the Inbox: Email Deliverability in 2020. Guy Hanson, vice president of customer engagement at Validity, and Tunc Bolluk, vice ...

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View Time Optimization: A Game Changer for Inbox Engagement

Jun 19, 2020

Join Scott Ziegler, SVP of product at Validity, and Marcel Becker, director of product management at Verizon Media, as they go over what View Time Optimization ...

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State of Email Live, Ep. 6: LEV

Jun 11, 2020

In this episode of State of Email Live, Guy Hanson, VP of customer engagement at Validity, and Bobby Tichy, RVP, Strategic Sales at Lev, discuss how to ...

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State of Email Live, Ep. 5

May 28, 2020

Watch our fifth installment of State of Email Live! We asked customer success experts from around the globe to give their insights on what’s working for ...

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The Top 5 Takeaways from the Sender Score Deliverability Guide

May 26, 2020

Guy Hanson, VP of customer engagement, highlights some good (and bad) email practices and the effect it has on inbox placement rates, spam filtering, and ...

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State of Email Live, Ep. 4

May 14, 2020

Watch our fourth installment of State of Email Live! In this unique episode, not only do we receive an update on the latest email stats and real–world ...

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Insights from the 2020 Deliverability Benchmark – APAC edition

May 08, 2020

Watch the webinar, Insights from the 2020 Deliverability Benchmark – APAC edition, presented by Guy Hanson, vice president of customer engagement, Validity, ...

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State of Email Live, Ep. 3

Apr 30, 2020

In our third installment of the State of Email Live webinar, host Matthew Vernhout, director of privacy and industry relations at Validity, leads the ...

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Gone Remote, Episode 5: Customer Success

Apr 27, 2020

Gone Remote, Episode 5: Customer Success In this episode of Gone Remote, we asked four customer success experts to share how they’ve quickly ...

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Become an Email Hero: Strategies to Create Successful Email Campaigns

Apr 24, 2020

Are you an Email Hero? Marketers must frequently make optimizations and changes to their strategy to keep up with the ever-changing email landscape. Find out ...

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Gone Remote, Episode 4: Staying Connected with Customers and Communities

Apr 20, 2020

Gone Remote, Episode 4: Staying Connected with Customers and Communities In this episode of Gone Remote, we asked four community and social media experts to ...

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State of Email Live, Ep. 2

Apr 16, 2020

Our second State of Email Live webinar on Wednesday, April 15, continues the conversation about email in today’s changing world. Matthew Vernhout, ...

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Gone Remote, Episode 3: Team Alignment in a Remote World

Apr 15, 2020

Gone Remote, Episode 3: Team Alignment in a Remote World In this episode of Gone Remote, five leaders discuss how they communicate goals and ...

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State of CRM Data Management 2020 Webinar

Apr 10, 2020

What are your biggest challenges with CRM data quality? Validity and Demand Metric partnered to understand how data quality issues affect an ...

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Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity

Apr 06, 2020

Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity In this episode of Gone Remote, four SDR and BDR experts discuss how ...

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State of Email Live, Ep. 1

Apr 02, 2020

Today’s ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. In this State of Email Live webinar, ...

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Gone Remote, Episode 1: Working Moms

Mar 30, 2020

Gone Remote, Episode 1: Working Moms. How do you balance it all when you can’t leave the house? In the premiere episode of Gone Remote, five women ...

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Privacy on a Global Scale: What’s New and What’s Next for GDPR, CCPA, LGPD, Eprivacy … and Brexit!

Mar 11, 2020

Europe led the way with data protection reforms when it introduced its General Data Protection Regulations in 2018. At the time, there was a hope that GDPR was ...

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Ask Better Questions to Boost B2B Sales

Feb 27, 2020

You want to get the right information. Sales managers and senior executives rely on questions to get critical information from sellers. And sellers rely on ...

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Are You Ready for CCPA?

Feb 25, 2020

The increase in both the availability and use of personal data combined with a rising number of data breaches has ushered in a new era of regulation, driven by ...

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Data Quality: The Key Ingredient in a Data Driven Customer Strategy

Feb 10, 2020

With data becoming the driving force of successful businesses, maintaining high-quality data has never been more important. Validity, CRM Magazine, Openprise ...

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Sync for Success: Aligning Sales and Marketing

Feb 03, 2020

What are your biggest marketing and sales leadership challenges? Marketing and sales leaders, Jacob Warwick, CEO of Discover Podium, and Jake Clark, Senior ...

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The Essential Email Guide for the Festive Season

Dec 24, 2019

As people look for bargains in stores during Black Friday, or hunt for the perfect present for their loved ones, marketers will be the making the most of this ...

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The Email Marketers Holiday Survival Checklist

Dec 22, 2019

As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email ...

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The Fact and Fiction of Email Filtering

Dec 21, 2019

Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, ...

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How Streamline Forecasting in Salesforce with GridBuddy Editable Forecast View

Oct 20, 2019

Keep forecasting inside Salesforce and eliminate rogue spreadsheets with GridBuddy Editable Forecast ...

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Simplify Any Salesforce Process: GridBuddy’s 10 Most Popular Features

Jan 20, 2019

Join Sophie Krich-Brinton, Customer Success Manager and AppBuddy product expert as she reviews the 10 most popular GridBuddy features and how they can simplify ...

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Overcoming the Four Challenges to a Successful CRM

Jun 20, 2018

In this interview-style webinar, Darren Knapp of Slalom Consulting and Anne Simulia of AppBuddy address everyday pain points we hear from our customers. In ...

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Real World Lightning Adoption

Dec 20, 2017

See the AppBuddy and Zen Cloud Technologies 30-minute webinar covering the top success factors needed to make a successful transition to Lightning, and how ...

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