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Past Webinars

State of Email Live, Episode 11 | Adobe & Marketo

Sep 11, 2020

With their expansive deliverability and email marketing backgrounds from years of experience, Kiersti Esparza and Alyssa Nahatis brought our viewers their ...
Acquiring and Retaining Customers – A Shared Responsibility for Growth [APAC]

Sep 08, 2020

Salesforce champions “Salesforce Ben” McCarthy and Lucy Mazalon join Validity data experts Tunc Bolluk and Guy Hanson to discuss how a successful CRM ...
State of Email Live: Episode 10, MailCharts

Aug 21, 2020

The first half of 2020 is well in the books, and it was surely nothing like we’ve ever seen. But as email marketers, especially those in retail, look forward ...
State of Email Live, Episode 9: ESP & CDP Panel

Aug 03, 2020

Choosing the right email sending platform is no small task! To help make things easier, we’ve put together a panel of email service provider (ESP) and ...
APAC Retail Reality

Jul 27, 2020

Faced with mandatory store closures and a customer base isolated at home, retailers have displayed amazing resilience and relied on email marketing to keep ...
Destination Inbox: Green Light to Travel

Validity email experts Guy Hanson, Gabriel Gastaud, and Priyanka Roy welcome panellists Richard Singer, CEO, and Jon Kirk, ...
State of Email Live Episode 8, Featuring RentPath and Trendline Interactive

Jul 13, 2020

This week’s State of Email Live webinar welcomed an email marketer on the very edge of the economic and social disruption seen by the world this year. Host ...
EMEA | Journey to the Inbox: Retail Reality

Jul 01, 2020

Faced with store closures and a customer base resigned to their homes, retailers have displayed their resilience and relied on email marketing to keep their ...
State of Email Live Episode 7, Featuring Mimecast

Jun 25, 2020

This week, Guy Hanson and Greg Kimball welcomed Bob Adams of Mimecast to the show. In addition to email trends and data, Bob provided some insider looks at ...
Marketing Mobile : Comment Optimiser Votre Expérience Email pour Maximiser Votre ROI?

Jun 23, 2020

A l’heure où plus de 55% des consommateurs consultent leurs emails sur mobile, retrouvez Bérengère Polito, Responsable gestion de campagnes Online chez ...
APAC | Email Deliverability 2020: Journey into the Inbox

Jun 22, 2020

Watch our webinar Path to the Inbox: Email Deliverability in 2020. Guy Hanson, vice president of customer engagement at Validity, and Tunc Bolluk, vice ...
View Time Optimization: A Game Changer for Inbox Engagement

Jun 19, 2020

Join Scott Ziegler, SVP of product at Validity, and Marcel Becker, director of product management at Verizon Media, as they go over what View Time Optimization ...
Email Deliverability: A Journey to the Inbox

Jun 12, 2020

Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware ...
State of Email Live – June 10, 2020

Jun 11, 2020

In this episode of State of Email Live, Guy Hanson, VP of customer engagement at Validity, and Bobby Tichy, RVP, Strategic Sales at Lev, discuss how to ...
State of Email Live – May 27, 2020

May 28, 2020

Watch our fifth installment of State of Email Live! We asked customer success experts from around the globe to give their insights on what’s working for ...
The Top 5 Takeaways from the Sender Score Deliverability Guide

May 26, 2020

Guy Hanson, VP of customer engagement, highlights some good (and bad) email practices and the effect it has on inbox placement rates, spam filtering, and ...
Tips and Tools for Managing Salesforce Data as a Team

This 30-minute webinar with Ben McCarthy from Salesforce Ben and Olivia Hinkle, senior product manager at Validity, lays out exactly what data managers need to ...
State of Email Live – May 13, 2020

May 14, 2020

Watch our fourth installment of State of Email Live! In this unique episode, not only do we receive an update on the latest email stats and real–world ...
Insights from the 2020 Deliverability Benchmark – APAC edition

May 08, 2020

Watch the webinar, Insights from the 2020 Deliverability Benchmark – APAC edition, presented by Guy Hanson, vice president of customer engagement, Validity, ...
State of Email Live – April 29, 2020

Apr 30, 2020

In our third installment of the State of Email Live webinar, host Matthew Vernhout, director of privacy and industry relations at Validity, leads the ...
Become an Email Hero: Strategies to Create Successful Email Campaigns

Apr 24, 2020

Are you an Email Hero? Marketers must frequently make optimizations and changes to their strategy to keep up with the ever-changing email landscape. Find out ...
State of Email Live – April 15, 2020

Apr 16, 2020

Our second State of Email Live webinar on Wednesday, April 15, continues the conversation about email in today’s changing world. Matthew Vernhout, ...
State of CRM Data Management 2020 Webinar

Apr 10, 2020

What are your biggest challenges with CRM data quality?   Validity and Demand Metric partnered to understand how data quality issues affect an ...
State of Email Live

Apr 02, 2020

Today’s ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. In this State of Email Live webinar, ...
Insights from the 2020 Email Deliverability Benchmark Report

Mar 30, 2020

We recently analyzed over 2 billion promotional emails sent in 2019 from thousands of senders in over a dozen industries to see how many emails were delivered ...
Privacy on a Global Scale: What’s New and What’s Next for GDPR, CCPA, LGPD, Eprivacy … and Brexit!

Mar 11, 2020

Europe led the way with data protection reforms when it introduced its General Data Protection Regulations in 2018. At the time, there was a hope that GDPR was ...
Ask Better Questions to Boost B2B Sales

Feb 27, 2020

You want to get the right information. Sales managers and senior executives rely on questions to get critical information from sellers. And sellers rely on ...
Are You Ready for CCPA?

The increase in both the availability and use of personal data combined with a rising number of data breaches has ushered in a new era of regulation, driven by ...
Data Quality: The Key Ingredient in a Data Driven Customer Strategy

Feb 10, 2020

With data becoming the driving force of successful businesses, maintaining high-quality data has never been more important. Validity, CRM Magazine, Openprise ...
Sync for Success: Aligning Sales and Marketing

Feb 03, 2020

What are your biggest marketing and sales leadership challenges? Marketing and sales leaders, Jacob Warwick, CEO of Discover Podium, and Jake Clark, Senior ...
The Essential Email Guide for the Festive Season

Dec 22, 2019

As people look for bargains in stores during Black Friday, or hunt for the perfect present for their loved ones, marketers will be the making the most of this ...
The Email Marketers Holiday Survival Checklist

As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email ...
The Fact and Fiction of Email Filtering

Whether something is fact or fiction can sometimes be hard to distinguish, especially in an industry like email marketing. Our world is ever changing, ...
CRM Best Practices for a Data-Driven Business

As 2018 comes to a close, discover how to set your business up for success in the new year. Join Validity’s webinar on December 12 at 11 AM EST and learn ...
How to Move to Lightning in 60 Days

Dec 20, 2019

Join Nana Gregg and Marshall King of JLL as they walk through a seamless way to transition to Salesforce ...
How Streamline Forecasting in Salesforce with GridBuddy Editable Forecast View

Oct 20, 2019

Keep forecasting inside Salesforce and eliminate rogue spreadsheets with GridBuddy Editable Forecast ...
How to Streamline Vendor and Reseller Data Management with AppBuddy

May 20, 2019

Simplify your Vendor/Reseller relationship with seamless collaboration from AppBuddy. Quickly and easily configure AppBuddy grids to support any process. ...
How Houghton Mifflin Streamlined Sales Processes and Ditched Spreadsheets

Apr 20, 2019

Join Nicole Kocemba, Senior Business Analyst at Houghton Mifflin Harcourt as she shares their story of how they simplified data management and streamlined ...
Supercharge Your Grids: GridBuddy’s Low-Code Extensions

Feb 20, 2019

Bring more functionality to your grids with GridBuddy Extensions. Speed up data entry with default field values when creating new records. See and edit 3+ ...
Protect Marketing Spend and Improve Lead Quality

Jan 22, 2019

What are you doing to invest in the quality of your marketing data? (Have you even thought about it?) You can start right now. Clean, accurate marketing data ...
Simplify Any Salesforce Process: GridBuddy’s 10 Most Popular Features

Jan 20, 2019

Join Sophie Krich-Brinton, Customer Success Manager and AppBuddy product expert as she reviews the 10 most popular GridBuddy features and how they can simplify ...
Driving User Adoption with Quality CRM Data

Dec 22, 2018

As a CRM administrator, you’re already in the driver’s seat of the data integrity strategy at your company, but how do you get the rest of your ...
Your Intro to DemandTools for Dynamics 365 CRM

Nov 22, 2018

You may have already heard Validity released DemandTools for Microsoft Dynamics 365 users. Now, learn what we’re all about. For nearly two decades, ...
Craft and Launch Your Salesforce Data Journey

Oct 22, 2018

Salesforce Data Everyone Can Rely On To achieve and maintain high quality Salesforce data, you need a proven game plan and we’ve got one! In this webinar ...
Developing a Data Quality Process

Sep 22, 2018

The Most Strategic Approach to Salesforce Data Quality  In this information-packed webinar, we’ll discuss how to create a data quality process and program ...
Marketing and Sales ROI: Data from Trade Shows and Events

Get the Most Out of Your Trade Show Dollars   Don’t just collect data at the next trade show or event you attend. Implement a plan that takes advantage of ...
How to Maximize Salesforce Adoption

Aug 20, 2018

Breakthrough the user-adoption barrier. Nana Gregg and Marshall King discuss how to finally get your team to adopt Salesforce and maximize ...
How did Furniture Row improve inbox placement rates at Gmail by 10-15% in 3 days?

Jun 22, 2018

Read that headline again. Yes, you did read it right the first time. Furniture Row increased its inbox delivery rate by 10-15% in three days. Where? At Gmail, ...
Overcoming the Four Challenges to a Successful CRM

Jun 20, 2018

In this interview-style webinar, Darren Knapp of Slalom Consulting and Anne Simulia of AppBuddy address everyday pain points we hear from our customers. In ...
Real World Lightning Adoption

Dec 20, 2017

See the AppBuddy and Zen Cloud Technologies 30-minute webinar covering the top success factors needed to make a successful transition to Lightning, and how ...



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Email deliverability, design, validation, DMARC, and analytics, all in one.


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time