People have been predicting the death of email for more than a decade yet it remains the best performing channel for ROI. In the financial services sector email not only supports acquisition activity but it is also an essential communication channel for managing, retaining and growing customers.
Validity’s Tunc Bolluk hosts a panel discussion lead by Merkle Australia’s Blair Cooke, with Jessica Lucas from Citibank, Jane Merrick from REST and Lea Wright from MLC where they discuss:
- The challenges faced by financial services marketers to engage their customers and how these are overcome
- Their experience evolving from campaigns to customer journeys
- Predictions on the future role of email for their industry