DELIVERABILITY

View Time Optimization from Verizon Media

More email delivered, more email engaged.

The Content Marketing Institute found 87% of email received is commercial in nature, and because people get so much, they often don’t even take the time to hit delete.

We’ve partnered exclusively with Verizon Media to bring email marketers View Time Optimization (VTO), the next big feature in commercial email. Exclusive to Validity for Email customers, you’re now able to get the one-two punch of more email delivered via great deliverability, and more email engaged at Verizon Media inboxes with VTO.

Deliver at the right time

Designed to increase engagement between brands, customers, and prospects, VTO determines the optimal time to deliver messages to Verizon Media mailboxes, which includes Yahoo, AOL, Verizon.net, and Netscape Mail. Simply put, with VTO, emails to your existing subscribers won’t be delivered until they are active in their inbox, and when the emails are sent, they’ll head straight to one of the top spots.

Deliver more, reliably

If there was ever a time to take your email deliverability to the next level, it’s now. As a Validity for Email customer, you’ll benefit from both VTO’s advanced technology, putting your emails in prime positions in Verizon Media inboxes, as well as the access you’ll have to metrics you need to improve your reputation and email performance across all mailbox providers.

Eliminate the guesswork

In the past, the closest thing marketers had to VTO was Send Time Optimization (STO), which analyzes the data from email service providers and deliverability platforms or third-party tools to determine the best times at which to send their marketing mail. Unfortunately, STO doesn’t ensure email is delivered at the exact moment a user is checking their inbox but instead suggests a likely time people read their email. With VTO, your messages appear when the user logs in. No more guessing.

Snag a top spot

VTO is privacy-first and uses a simple queuing mechanism that’s triggered when users access their inboxes, rather than relying on customer engagement data to recommend a send time.

Deliver at the right time

Designed to increase engagement between brands, customers, and prospects, VTO determines the optimal time to deliver messages to Verizon Media mailboxes, which includes Yahoo, AOL, Verizon.net, and Netscape Mail. Simply put, with VTO, emails to your existing subscribers won’t be delivered until they are active in their inbox, and when the emails are sent, they’ll head straight to one of the top spots.

Deliver more, reliably

If there was ever a time to take your email deliverability to the next level, it’s now. As a Validity for Email customer, you’ll benefit from both VTO’s advanced technology, putting your emails in prime positions in Verizon Media inboxes, as well as the access you’ll have to metrics you need to improve your reputation and email performance across all mailbox providers.

Eliminate the guesswork

In the past, the closest thing marketers had to VTO was Send Time Optimization (STO), which analyzes the data from email service providers and deliverability platforms or third-party tools to determine the best times at which to send their marketing mail. Unfortunately, STO doesn’t ensure email is delivered at the exact moment a user is checking their inbox but instead suggests a likely time people read their email. With VTO, your messages appear when the user logs in. No more guessing.

Snag a top spot

VTO is privacy-first and uses a simple queuing mechanism that’s triggered when users access their inboxes, rather than relying on customer engagement data to recommend a send time.

“Reaching customers through effective channels that deliver maximum ROI is a priority for Lenovo as we adapt to new conditions. With Verizon Media’s new VTO product through Yahoo Mail, we ensured prime visibility in the inbox of our customers and there was no need for guesswork on the ideal delivery time for emails. Our campaign has seen a 29% increase in open rates and a 67% increase in CTR for our promotional newsletters.”

Low Hok Meng, Ecommerce Marketing Manager, Lenovo (Singapore) Pte.Ltd.

Reaching the inbox doesn’t have to be a challenge.

New customers can take advantage of 2 million VTO emails for a limited time as part of the introductory package.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time