Engagement Analytics

Get deep engagement metrics to better understand your audience and make data-driven decisions to maximize response and conversion rates.

Get deeper insights into your audience to engage more recipients.

Everest goes beyond the metrics you get from your email service provider (ESP). It provides deeper engagement insights and analytics for a more defined view of your recipients and how they interact with your content. Understand the time of day your emails are opened, what devices they are opened on, and how long people are looking at them. Filter your engagement data by mailbox provider, platform, location, and more to understand high- and low-performing segments. With Everest, you get valuable insights beyond delivered rate and open rate, giving you a truer representation of your email performance. Use these insights to optimize your campaigns for your audience to increase engagement.

Quickly identify trends in your data to optimize your campaigns.

Everest makes it easy for you to spot trends in your data so you can identify what works well and what needs to be improved. The recent activity chart allows you to quickly see short-term trends, long-term trends, and metric outliers over the past 30 days. Determine baseline metrics for your business to evaluate over-performing or under-performing campaigns and identify the root cause. Your inbox placement results will help you understand if low engagement was a result of poor deliverability. Enthusiasm data will show if your content isn’t meeting recipient expectations. This detailed analysis allows you to make data-driven decisions to optimize your email campaigns and maximize engagement.

“For us, making sure that our millions of users engage with the campaigns on our site is essential to our success. The platform helps us ensure our mail is reaching our users and getting to their inboxes and driving that engagement.”
Alice Cornell – Director of Email Deliverability

Get a complete view of your email performance to drive strategic decisions.

A holistic view of your email engagement is critical to drive informed decisions about your email strategy. Everest combines the engagement data you get from your ESP with deeper metrics into a single dashboard. Easily view all your engagement metrics in a single interface and drill down into performance by mailbox provider. Your engagement data is correlated throughout other tools in Everest, helping you make data-driven decisions to optimize your campaigns. When viewing your content renders for an upcoming campaign, you’ll see the percentage of opens coming from each device so you can focus on the mail clients that are most used by your recipients. With all your data in one place, you have the most accurate view of your email performance without piecing together information from separate sources.

Get deeper insights into your audience and how they interact with your emails.

Set up time with one of our guides today to see how Everest will help you get more opens, clicks, and conversions from your email marketing program.

Everest Features

Everest Features