Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.

Return Path from Validity

Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.

Connecting with subscribers starts with getting to the inbox

1 out of every 5 commercial emails never reaches the inbox.

So where do they go? Some emails get blocked by mailbox providers. Some emails get sent to the junk or spam folder. Getting emails delivered to the inbox involves more than just hitting send.

With Return Path, you get the critical email insight you’re missing

Deliverability

Inbox placement and reputation are critical to the success or failure of your email marketing program and your email return on investment. We help email marketers maximize their subscriber reach by providing the data and insights you need to ensure emails get to the inbox.

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Optimization

Information overload is a fact of life, and nowhere is this more evident than in the inbox. Email marketers face a serious challenge in trying to catch (and hold) a customer’s attention. We help you drive engagement and get noticed by ensuring your message is the right message that is most relevant to your customers.

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Managed Services

Our team knows email and is comprised of the brightest minds in email marketing. We offer a variety of support and service options to guide you from your most basic needs up to in-depth, strategic consultations.

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“Return Path solutions give us peace of mind that our messages are reaching the inbox, which allows us to focus our efforts on creating compelling and successful campaigns. Instead of monitoring each and every campaign, Return Path Platform does that for us and alerts us if a particular segment is blocked at a mailbox provider. If that happens, we can immediately isolate the issue and resolve it, improving our overall campaign performance.”

Lee Brine, Senior Director, CRM at Vimeo

Did you know…

Return Path Certified senders see placement rates that are 32.5 percentage points higher than non-certified senders.

Email marketers with higher average email open rates are 29% more likely to use inbox placement monitoring technology.

Marketers using email preview technology are 25% more likely to have higher open rates.

Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time