Advanced deliverability tools that enhance your Litmus workflows.
August 23, 2023
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
August 18, 2023
Email marketing is widely considered to be one of the most reliable, cost-effective marketing channels. In a survey conducted earlier this year,...
August 7, 2023
In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that's creating...
July 31, 2023
A good marketer understands the power of a well-placed, well-designed, and well-executed email. A good marketer also
July 13, 2023
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...
July 3, 2023
Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place.
May 30, 2023
Most marketers agree that email list growth is a top priority for their brand. Much time, planning, and development goes...
May 25, 2023
The Data and Marketing Association (DMA) has released the 2023 edition of the Consumer Email Tracker report. As...
May 16, 2023
In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know...
May 8, 2023
The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...