Return Path Partner Platform
The first and only deliverability platform developed exclusively for ESPs.
Identify and prioritize deliverability problems
As an email service provider (ESP), managing email programs across all of your clients can be challenging. You spend precious time and energy logging into multiple systems to get the information that’s required to identify and prioritize clients’ deliverability problems. Wouldn’t it be great to have all of that data in one place?
That’s why we’ve built the Partner Platform. A single solution built for ESPs, it allows you to see what’s happening across your entire infrastructure. This unique platform provides both a high-level view as well as the ability to drill down for deeper insights.
The Partner Platform is a single solution that enables you to:
Holistically monitor your entire client base and diagnose issues across all email programs.
Quickly identify customers with deliverability issues, so that you can let them know they have a problem before they come to you.
Reduce the time and effort required to identify deliverability problems through a streamlined approach.
“We use the Partner Platform as part of our daily workflow to easily manage all of our clients in a single dashboard. It allows our teams to quickly identify deliverability or reputation issues so we can provide quick resolutions for our clients.”
Sophia Jacobson, Senior Director, Deliverability Services
Increased visibility through powerful insights
Leveraging Return Path’s unique data assets, the Partner Platform provides a comprehensive view of all of your customers with valuable deliverability metrics and insights.
- Monitor your clients’ placement at major mailbox providers using Return Path’s seed data and proprietary Consumer Network.
- See a detailed picture of deliverability with broad and international placement metrics from CoreSeeds.
SmartSeeds, a new deliverability monitoring solution will offer additional insight into engagement-based filtering at major mailbox providers, starting at Gmail.
- Resolve filtering issues faster with our unique Cloudmark partnership that provides unparalleled visibility and real time data into what messages are being filtered and why.
- Protect you and your clients’ email sending reputations by using spam trap, volume and complaint data from our expansive Provider Network and Microsoft SNDS integration.
- Proactively help your clients with list acquisition and list hygiene issues using the leading indicators from our proprietary ThreatWave data.
Proactively surface issues to clients
The Partner Platform surfaces deliverability issues in a single system so you can identify a client’s problem before they do.
- One system to monitor client deliverability and identify what’s important.
- Real-time results enable you to notify your customers before they come to you.
- Dashboard surfaces issues you care about the most, including blocklist activity, message filtering and placement issues.
- Manage your top clients with a customizable book of business.
Identify client problems in a streamlined approach
The Partner Platform combines all the monitoring and diagnostic information you need in one place, therefore reducing the time and effort required to identify client deliverability problems.
- Drill into placement, reputation and list management issues by domain, IP or brand.
- Monitor clients within IP pools to see deliverability and reputation trends across shared IPs, so you can identify and remove problematic senders.
- Customize email alerts, both by client and issue, so you’re notified when there’s a problem that needs your attention.
- Prioritize client issues and focus on delivering best-in-class customer service.
- Receive notifications of what’s affecting your top clients, even when you’re not logged into the platform.
Reaching the inbox doesn’t have to be a challenge.
With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.