OPTIMIZATION

Dynamic Optimization

Integrated sending solutions that go beyond best practices.

Increase deliverability and engagement

Our Dynamic Optimization solutions address subscriber engagement issues using advanced data analytics techniques. By using the customized recommendations from these solutions, you can increase deliverability and engagement.

Integrated Solutions

Sending Priority

Being delivered to the inbox at mailbox providers like Gmail and Microsoft, who use engagement as part of their filtering algorithm, is more difficult than ever before. We use your ESP data coupled with our advanced analytics capabilities to classify your subscribers based on engagement. Using these results, we provide analytics driven recommendations on how to best send email to these different groups, giving you the information you need to get to the inbox of subscribers who otherwise would have received the message in their spam folder.

Engagement Assurance

Sending too much marketing email causes subscribers to disengage and opt-out, decreasing the lifetime value of your subscriber list. Using the sophisticated analytics of Engagement Assurance, we identify fatigued subscribers who are likely to negatively engage with your email who should be temporarily suppressed. Our recommendations automatically determine when suppressed subscribers should be added back to your mailings, allowing you to decrease list churn, keep your audience engaged, and increase the long term value of your subscribers.

How Does it Work?

Connect Your ESP

We analyze your subscribers and send recommendations directly to your ESP.

Send Campaigns

You apply recommendations whenever sending new campaigns.

Refresh Data

We update recommendations on a regular basis so you always have fresh data for your campaigns.

Benefits of Dynamic Optimization

  • Use advanced analytics to solve specific email marketing problems
  • Improve email deliverability and engagement with consistently updated, customized recommendations
  • Leverage your email data and the sophisticated data and analytics techniques of EmailDNA
  • Integrate custom recommendations directly into your workflow
  • Take the analytic and data focused work off your plate

Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time