9 things every marketer must know about email.

We spun up 9 Things Every Marketer Must Know About Email  based on repeated inquiries from marketers for more information on email basics. In this paper, 250ok CEO, Greg Kraios, and Inbox Pros CEO, Chris Arrendale, both long-time members of the Email Experience Council (EEC) and Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), give you expert perspective on a variety of issues ranging from inbox branding, feedback loops, single opt-in versus double opt-in, permission marketing, email authentication, DMARC, and more.

Ready to raise your email IQ? Download the 9 Things Every Marketer Must Know About Email  PDF and get started. No email address required.

Why worry about improving your email game? A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found email had a median ROI of 122%—more than four times higher than other marketing channels examined, including paid search, direct mail, or social media.


It’s been an exciting decade for marketers to explore cutting-edge technologies in video, social, mobile and other digital marketing formats, but the research shows consumers, even millennials, prefer brands to hit the send button when they want to engage online.



No email address required.

About Greg Kraios
Greg Kraios is a hardcore email nerd and the CEO of 250ok, a leading provider of advanced analytics for senders. Prior to 250ok, Greg spent several years at Salesforce Marketing Cloud (formerly ExactTarget) creating their first deliverability program, as well as providing deliverability consulting services to a variety senders including Angie’s List, Aprimo and PopularMedia (acquired by StrongView).

About Chris Arrendale
Chris Arrendale is a highly regarded email deliverability and privacy expert and the CEO of Inbox Pros. With over a decade and a half of experience, he continues to solve a variety of clients’ deliverability and compliance challenges. Chris is actively involved with the Email Experience Council (EEC), Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), International Association of Privacy Professionals (IAPP), and the Atlanta Interactive Marketing Association (AIMA).

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