[Infographic] Let’s talk customer data quality: How would your company rank?

Be honest, when it comes to customer data quality, how do you think your company would match up to your peers and competitors?

Only 16% of companies characterize the data they are using as “very good.” And the troubling statistics don’t stop there. Businesses are crumbling under the weight of their poor customer data management – and it’s costing them billions. What organization’s don’t know about their Salesforce data can hurt them. Sales pipeline management, marketing campaign effectiveness, and customer retention are all impacted by the state of a businesses’ customer data quality.

And when your organization is armed with high-quality customer data, everyone succeeds. In fact, quality CRM data is the key is deliver great customer experiences and developing life-long customers. And when your emails are verified, your marketing campaigns instantly become more effective as your bounce rate decreases along with your ROI.

This infographic clearly paints the picture for how organizations today are being affected by this massive breach in customer data quality management and outlines what they can do about it.

See the statistics for yourself in the infographic below. They’re staggering.

Customer Data Quality

Know the true quality of your Salesforce data and its impact on your business with Validity Trust Assessments. Our secure, on-demand software application is easy to use and the most cost-effective solution on the market. With Validity Trust Assessments, you’ll gain maximum insight into the state of your data quality and its impact on crucial business strategies, benchmark comparisons to see how you sand against competitors, and a detailed remediation plan backed by best-of-breed tools for data improvement. This report is first-of-its-kind and a complete game-changer for businesses worldwide. Plus, it costs just a fraction of a business consultant.

If you’re ready to gain clarity on your Salesforce data, contact us today. We’d be happy to schedule you for a live demo so you can see this tool in action.


minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time