The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Would you ever willingly alienate 25 percent of your marketing audience? Of course not. But if your content isn't built on a foundation of accessibility, that’s exactly what might happen. ...
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Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Four email pros join Guy Hanson to chat about their favorite takeaways from Litmus’ State of Email Report—and how you can apply them to your work.
To get started creating more inclusive, effective email campaigns, follow this checklist. Look inside for details on: The right way to use semantic HTML How to optimize images with descriptive...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
September 14, 2015
Deliverability is a crucial issue for brands. However many marketers are failing to reach subscriber inboxes. One of the challenges to achieving high deliverability is that some marketers confuse the term "delivered rate" with deliverability, leading them to a false perception of their deliverability. Your delivered rate measures the amount of emails that don't receive a hard or...
July 16, 2015
In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost...
July 14, 2015
Yes, it’s true! Gmail has a new postmaster site. Gmail announced yesterday they now have a postmaster site that will help qualified high-volume senders analyze...
July 8, 2015
For email marketing, data is king. The more data you have about your subscribers, the more relevant and personalized each email becomes, ultimately resulting...
June 25, 2015
As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They...
June 4, 2015
Sender Score is a numerical score (1-100) for your IP address which operates much like a credit score. The lower your score, the worse...
June 3, 2015
We recently announced our new integration with Microsoft SNDS and have had a number of questions regarding account creation. Microsoft SNDS...
May 22, 2015
Email Verification Vendor Checklist Congratulations on your decision to join thousands of other brands that have made their web...
May 15, 2015
It's important to measure and compare your delivered rate to your inbox rate. What’s the difference?
May 6, 2015
Your reputation is the most important factor in your ability to deliver mail, but the path to a clean reputation isn’t always clear. The...
