Why Top Travel Brands Are in Serious Cybersecurity Danger

The internet has transformed the travel industry. Websites like Airbnb, Kayak, and Expedia make booking and buying travel easier than ever—with global online travel sales expected to grow to a whopping $523 billion in 2016.

Unfortunately, online travel’s popularity with customers around the globe makes it an attractive target for fraudsters, especially when it comes to email fraud.

Our latest research shows that the travel industry is not only a prime target for phishers, but also that travel lags behind when it comes to protecting their customers, the business’s ultimate revenue source.

Return Path analyzed 6,224,248 total email messages across 46 of the world’s top travel brands, looking specifically at the adoption of email authentication standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication Reporting and Conformance), all of which are critical to fight email fraud.

The results were troubling: only 11 of the 46 brands—fewer than 1 in 4—had taken steps towards defending their customers and their brand from outbound email attacks such as phishing and spoofing.

Travel companies cannot rely on unassuming customers to spot a fraudulent email; 97% of people around the globe cannot identify a sophisticated phishing message. These companies can, however, prevent fraudulent emails from ever reaching their customer’s inbox in the first place.

In our newly released Travel Guide to Email Fraud, we dive into:

  • Why travel is a top merchant category affected by fraud.
  • The travel industry’s top security challenges.
  • Outbound email as a threat vector.
  • Best practices for securing outbound email and protecting customers.

Get your copy here to learn how to protect your customers and your brand reputation from the devastating impact of email fraud.

travel_social1

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time