Why Do Subscribers Complain? [New Guide]

Nobody likes a complainer—especially when it comes to your email program. But complaints happen, even for the best senders. And receiving a complaint doesn’t have to be the end of the world. In fact, they can be a helpful indicator of any blind spots in your email program.

In the Marketer’s Guide to Subscriber Complaints, we walk through the ins and outs of email complaints, including:

  • What complaints are and how they impact your program
  • What can cause subscribers to complain and tactics to minimize dissatisfaction
  • What feedback loops are how they help protect your program
  • And more!

Use the tactics in this piece to turn complaints into an opportunity for improvement. By understanding what’s causing subscriber dissatisfaction and making changes, marketers can build a better email experience for improved engagement and higher ROI.

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