We Know Email Series: Edu Pereira

The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately.

Edu Pereira
Senior Account Executive
Broomfield, CO

What’s your role here at Return Path?
I help customers to find the right solutions and services based on their needs. I help businesses get a higher level of performance for their email programs.

What initially brought you here?
I was doing an MBA in IT when I heard from a colleague that Return Path wanted to open an office in Brazil. I was eager to work for an American company as I had been learning English and I thought this was the perfect opportunity to work with a great company and grow a new market in Brazil.

Tell me something I don’t know about Brazil.
Some people don’t realize, but Brazil is the fifth largest country by territory in the world and the sixth largest country in the world by population. Also, people think that we speak Spanish, but we actually speak Portuguese.

What energizes you about your role at Return Path?
It’s the possibility to help people and companies all over the globe. I have a lot of clients reaching out to me today, saying thank you for our services, because they got promoted due the results of our partnership. That’s very rewarding!

What problem is the most fun to solve?
I love that I am able to explain to our customers how we are going to help with their email issues. It’s so great to hear phrases like: “This is exactly what we need” or I” can totally see the value in this.”

What about you might come as a surprise to those that work closely with you?
When I started at Return Path, it was a big bet for the company and for me. I had to relocate from my hometown to this huge city called Sao Paulo. I had the feeling I was going to succeed and help the company to open the market in Brazil. However, I didn’t know by then that was going to be bringing 50 new customers every year for Return Path.

What’s the most memorable email campaign you’ve seen lately?
The subject line was “FEAR KILLS GROWTH!” by Gary Vee. I saw a lot of value on that email. I tend to read things that are going to help me to learn something or something that is going to motivate me to grow.

What emails can we find in your personal inbox?
You can find anything related to cars.

What’s your favorite thing about working at Return Path?
Return Path is a company that really cares about people. Return Path transferred me to the US and when they did that, I got all support I needed for my family and even with my Green Card. Who else does that?

Thanks for chatting with us, Edu. To learn about how Return Path can improve your email marketing, schedule a demo today. Tell them Edu sent you!

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