Video: Big Data for Email, Big Data FROM Email

"Email forms the digital mosaic of your customer."

Watch Return Path CMO Matt Spielman at ExactTarget's Connections explaining the power of email data to understand consumer behavior and cut through the confusion in today's media landscape. This 10-minute Burst session demonstrates how email marketers are poised to play leadership roles as marketing organizations search for better insight into what customers want and how to connect with them.

 

As usual Connections offered a spectrum of new ideas from technology and marketing leaders around the industry. Here are more 10-minute "Burst" presentations from the big stage in Indianapolis:

Andrew Macdonald – Uber
Mark Singer – Principal at Deloitte Digital
Kevin Cochrane – OpenText
Kenny Tomlin – Rockfish
Alan Godfrey –Bazaarvoice
Steve Patrizi – Pinterest

 

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time