The Importance of a Clean Email List

According to research firm Radicati Group, by the end of 2016, people around the world will have exchanged some 215 billion emails. That includes personal correspondence, service messaging, marketing and any number of requests for cash from far-off princes. More than 50 percent of all email is spam, and while modern spam filters do an excellent job of keeping unwanted email out of the inbox, consumers are still inundated with messages.

As a marketer, you want to stand out from the crowd, engage your audience and move customers to act. Many rush to design flashy emails without recognizing the importance of what goes on behind the scenes. Before thinking about the development and deployment of effective email campaigns, first consider a bit of housekeeping.

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time