Put Your Email Partner to The Test – Ask the Tough Questions!

Every now and then you should spot check your email partner to make sure you are receiving the best services and highest value. These two articles from ClickZ — 17 Questions to Ask Your E-mail Partner and 15 More Questions to Ask Your E-mail Partner –  is a great framework for you to start that evaluation.

Questions like “What do you do exactly for us each month and why shouldn’t I try that in-house or look for another vendor?” or “Who on my account team is proactively looking out for pitfalls and coming to the table with campaign concepts and strategic insight?” can identify gaps in your current partnership particularly if you find they are struggling with questions that are particularly important to your business.

Take a look at the questions here and here; then tell us which is THE most important question you need answered in 2011 and why.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time