Put Your Email Partner to The Test – Ask the Tough Questions!

Every now and then you should spot check your email partner to make sure you are receiving the best services and highest value. These two articles from ClickZ — 17 Questions to Ask Your E-mail Partner and 15 More Questions to Ask Your E-mail Partner –  is a great framework for you to start that evaluation.

Questions like “What do you do exactly for us each month and why shouldn’t I try that in-house or look for another vendor?” or “Who on my account team is proactively looking out for pitfalls and coming to the table with campaign concepts and strategic insight?” can identify gaps in your current partnership particularly if you find they are struggling with questions that are particularly important to your business.

Take a look at the questions here and here; then tell us which is THE most important question you need answered in 2011 and why.

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