One in Five Emails Fail to Reach the Inbox [New Research]

For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step.

Globally, one in five emails is missing the inbox. With 20 percent of email not reaching subscribers, marketers are missing out on not only potential revenue but also the opportunity to build strong relationships with subscribers.

In our 2017 Deliverability Benchmark report, we share the state of deliverability, including:

  • How email gets delivered and how to measure inbox placement
  • Global inbox placement trends broken out by quarter
  • Deliverability statistics for eight individual countries
  • Inbox placement rates broken out by industry

Download the new report to see how your program compares.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time