How to Benchmark Your Email Program

Last year my colleague Dwight Sholes wrote a blog post, Benchmarks: Is One Ever Enough?, where he discussed how marketers are increasingly pressed to find ways of objectively evaluating (and justifying) their marketing campaigns. Benchmarking can provide answers to questions like, “How are we doing compared to our industry peers?” and is particularly useful for email marketing.

I’m excited to tell you about a new Return Path tool called the Email Marketing Check-Up that will benchmark your email program’s performance against best-in-class senders for your industry. Just complete our quick four-question assessment and you’ll receive a personalized Email Marketing Scorecard that will give you visibility into what’s working and what’s not with your email marketing program.

Benchmark scores for your brand and industry best-in-class senders will be provided in three areas:

  • Deliverability
  • List activity
  • Subscriber engagement

With this information, you’ll be able to see how your email program stacks up against the competition. You’ll also get valuable insight regarding opportunities for improvement, which can help determine where your limited resources should be allocated.

To get your Email Marketing Scorecard, you just need to answer a few questions and enter three pieces of information: sending domain, industry type, and list size. Try it now and discover how you can improve your email performance and, ultimately, your ROI.

Want more actionable tips and advice to enhance your email marketing? Join us for Return Path’s World Tour!

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time