October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email marketing. Each year’s big learnings from events like Black Friday shape the following year’s tactics and (hopefully) drive an ongoing cycle of improved performance and revenue.  With this year’s holiday...
October 13, 2026
A few weeks ago, Steve Wozniak joined us for an episode of our AI Executive Briefing series. He...
October 8, 2026
I've spent most of my career around data, and here's what I've learned: the problem is rarely that you don't have enough of...
October 1, 2026
During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...
September 23, 2026
Every September, Apple makes a large announcement about its latest product releases. This year was no different. Along with new Apple Watches and...
September 18, 2026
In the first installment of this series, we covered the essential financial KPIs every marketing leader should measure and report...
September 11, 2026
When Google's Dan Givol joined us for a recent State of Email webinar, he declared himself a big...
September 4, 2026
Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline Data protection...
August 12, 2026
Every AI initiative I've watched fail didn't fall flat because the technology broke. It failed because the organization around it wasn't ready. The...
July 29, 2026
Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline: Google is...