October 28, 2026
The headline Gmail has traditionally delivered the highest average inbox placement rates (IPRs) of any mailbox provider (MBP). This year, that’s changed dramatically—deliverability at the world’s biggest MBP has plummeted.  With Black Friday just around the corner, let’s look at what this means for email senders and...
October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email...
October 13, 2026
A few weeks ago, Steve Wozniak joined us for an episode of our AI Executive Briefing series. He...
October 8, 2026
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]I've spent most of my career around data, and here's what I've learned: the problem is rarely that you...
October 1, 2026
During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...
September 28, 2026
When you're running email campaigns with a large team, there's plenty of room for error. From miscommunication to branding inconsistency, unclear expectations to a...
Your email list isn’t something you build once and move on from—it’s constantly changing (and decaying). People switch jobs, inboxes get abandoned, and domains expire....
September 23, 2026
Every September, Apple makes a large announcement about its latest product releases. This year was no different. Along with new Apple Watches and...
September 18, 2026
In the first installment of this series, we covered the essential financial KPIs every marketing leader should measure and report...
September 11, 2026
When Google's Dan Givol joined us for a recent State of Email webinar, he declared himself a big...