The reality for today’s businesses? Having the best product is no longer enough. An organization’s ability to deliver great customer experiences is increasingly overtaking price and product as key brand differentiators. This means it’s more important than ever for companies to improve CRM data quality and fully leverage it to deliver highly personalized customer experiences.

A Must-Have Guide for Meeting Customer Expectations

At Validity, our data integrity solutions like DemandTools help organizations improve CRM data quality. And our experts in data quality, marketing, and sales frequently share best practices to help them excel at using it.

Our latest white paper, Quality CRM Data: The Key to Delivering Great Customer Experiences, is the result of research into how customer expectations have changed, and how high-quality CRM data can be used to meet them.

How Well Do You Know Your Customers?

Here’s an excerpt from the white paper, which outlines what you need to know, as well as strategies you can start implementing right away:

“CRMs are designed to give you a clear picture of who your customers are and your relationship with them at any given point in time. The information your CRM contains can be used to improve your marketing messaging, sales strategies, and customer service. It can help you personalize communications, tailor messaging to the channel and the individual, and build and manage meaningful customer relationships. But its ability to help you do those things well is ultimately tied to the quality of the data your CRM contains.

The better your CRM data (and by better, we mean clean, free of duplicates, standardized, accurate, timely, and robust), the more you know about a customer. The more you know your customer, the more you can focus on offering them products that match their preferences, identifying their pain points so you can propose viable solutions, and, ultimately, delivering great customer experiences.”

Are You Prepared to Meet the Challenge?

When you take steps to improve CRM data quality, you make it possible to fully leverage one of the most valuable assets your company has. You empower marketing, sales, customer service teams, and more to make smarter business decisions, build stronger customer relationships, adapt to your customer’s needs, and deliver great customer experiences.

Is your CRM data ready to do that? Are you? Download our new white paper to find out.


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