October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email marketing. Each year’s big learnings from events like Black Friday shape the following year’s tactics and (hopefully) drive an ongoing cycle of improved performance and revenue. With this year’s holiday...
November 5, 2025
AI in email marketing has been a topic of discussion for years. But in the past few months, it’s truly exploded—just in time...
September 22, 2025
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must...
September 12, 2025
The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...