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Email Engagement

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Email Deliverability

Yahoo’s Take on Key Email Developments in 2024

Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and his most recent appearance was no exception. Our audience benefitted from a treasure trove of expert insights and advice, and I’ve written up the best bits...

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Business Logos in Apple Mail—Now Easy as ABC!

My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...

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Ultimate Guide to Holiday Email Marketing

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Case Closed: The Mystery of Declining Email Open Rates

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The Importance of Holiday Opt-Out Functionality for Email Marketing Programs

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Gmail Mitigation: Your ‘Get Out of Email Jail Free’ Card

Email deliverability can be challenging, and even the most experienced senders can make missteps that land them in violation of

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The Power of Background Images in Emails: Enhance Your Business Communication

With consumer inboxes more crowded than ever, standing out is a challenge that demands sharpened creativity and a keen eye for design.