AOL Cancels Report Cards

Alex Rubin
By Alex Rubin
Vice President, Business Development

Yesterday the AOL postmaster site announced that they will no longer be sending report cards to people on the AOL feedback loop when their complaint rate crosses a certain threshold (.30%).

We’ve always recommended our clients keep a close eye on their feedback loop data as one way to maximize their deliverability. When complaint rates spike, it’s time to take a deeper look at your messaging campaign and any recent changes that may have negatively impacted complaint rates — policy and practices changes are ultimately the key to reducing complaints and improving deliverability. While the AOL report card system was a certainly a nice-to-have, smart marketers should be well aware of their complaint rates on an on-going basis and not rely on these kinds of alerts.

If you are a Return Path client and you have questions about feedback loops or how to manage the data you get from them, you should contact your Account Manager.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time