A Guide to CCPA: Understanding and Complying with California’s New Privacy Legislation

Due to the continued rise of consumer data breaches and growing privacy concerns, there have been massive changes occurring for many countries on privacy regulations. While the United States does not have a country-wide law proposed just yet, California is leading the way with its new lawthe California Consumer Privacy Act (CCPA). The CCPA aims to provide consumers with rights over how their data is being used, similar to the GDPR in the EU. 

While great for consumers, this new law places many new restrictions and requirements on business in the way they use consumer data—along with harsh penalties for not following the law. To help you understand this new law and the impact it can have on your business, we created A Guide to CCPA: Understanding and complying with California’s new legislation

Download the guide to learn:

  • What is the CCPA?
  • What are the requirements for business to follow?
  • How does the CCPA differ from GDPR?
  • What are the penalties for noncompliance? 
  • And more!

Grab your copy here.

Looking for more Privacy insight? Join our webinar Privacy on a Global Scale on March 11th at 10 am ET.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time