4 Free Email Optimization Tools Every Marketer Should Be Using

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email programs.

While reading up on the latest trends, innovations and recommendations can provide direction, email optimization is most impactful when it’s rooted in data. Following are a few free resources that can provide email marketers with information and data that can help move the needle for their programs.

The rest of this post can be viewed on Target Marketing.

 

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BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time