3 Triggered Emails to Improve Brand Loyalty

Whether it’s Lowe’s or Home Depot, JetBlue or Delta, Coke or Pepsi, most people have strong bonds with at least a few specific brands. In a crowded marketplace and inbox, where customers have a wide variety of shopping options, companies need to become brand favorites in order to stay ahead of their competitors. Understanding your customer lifecycle and using key email messages to complement different lifecycle phases can help improve email program engagement and foster brand loyalty. Here are three triggered emails to help you build those long-term relationships:

Birthday Emails
Sending subscribers a birthday email, whether it’s during their birthday month or on the actual day, is a great way to bring personalization to the email program. Plus, according to research from Mapp Digital, subscribers expect to receive these types of messages. Fully two thirds (67 percent) of people surveyed indicated they expect companies to personalize emails based on their birthday.

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time