More Black Friday and Cyber Monday Emails than Ever in 2015

If sending volume is any indicator, email marketers were out to make this holiday season more impactful than ever. Using our consumer data network to analyze messages delivered to Gmail’s promotions tab, we found during the last 15 days of November marketers sent far more messages this year than they did in 2014.

On Cyber Monday alone, subscribers typically received 92 percent more promotional messages than they did the previous year. During the entire span, the average subscriber received anywhere from 11 to 17 messages a day, up from nine to 12 in 2104.

What impact did this amount of messaging have on subscribers? We looked at the three busiest mailing days in November and saw that marketers aren’t holding back this holiday season, making the competition for subscribers’ attention in the inbox tougher than ever.

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time