Getting Email Past Second-Class Status

I recently started writing a column for DMNews. It’s exciting for Return Path and for email marketing in general – it really shows that we have a seat at the table with one of the industry’s most venerable trade pubs.

This is why I urge you to read this month’s edition. In it I discuss the sad fact that too many companies still treat email like the redheaded stepchild. When it comes to design, landing pages and testing, many marketers give a lot more love and attention to the website or to search than they do to the email program.

Do you have a topic you’d like to see discussed in the pages of DMNews? Email me!

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