The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
It often seems the one constant in the email industry is that the email industry is constantly changing. Mailbox provider requirements, email filtering, and technology (like Apple Intelligence) are rapidly...
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Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
In this episode of Inbox Insiders, you'll learn how small tweaks like better contrast, alt text, and readable fonts can make a huge difference for email engagement and ROI.
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
July 12, 2017
The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this... With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser...
July 7, 2017
Delivering into Gmail inboxes is one of the biggest challenge for email marketers at the moment. Having the correct technical setup and fulfilling the...
June 14, 2017
Following the Orange UK email closure and the
March 29, 2017
I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping...
December 16, 2016
According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...
September 6, 2016
Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create...
August 10, 2016
Welcome to How The Top 500 Internet Retailers Collect Email Sign-ups (2016), an analysis of how retailers promote their programs, leverage mobile optimization,...
August 8, 2016
Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...
